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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

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  4. People in the News

    (2 articles) Warren Buffett

    (2 articles) Bill Gates

    (1 articles) Rupert Murdoch

    (1 articles) Steve Jobs

  5. Quotes

    1. “ I look for sources who are open and honest. ”
      By Adam T. Sutton
    2. “ I like it when people take a breath between sentences. It gives me time to clarify a point if I need to. ”
      By Jeri Dube
    3. “ I would say in my career as a reporter the most consistent element of a good interview is the ability to speak to the subject matter without getting bogged down in lingo. Sales and marketing is addicted to its private language. It's like the business version of J.R.R. Tolkein. ”
      By Jesse Noyes
    4. “ GROW will change the way the C-Suite thinks about achieving financial performance and will help usher in a new era of marketing. ”
      By Eileen Campbell
    5. “ We define ideal as the higher-order benefit a brand or a business gives to the world. ”
      By Jim Stengel

  6. Organizations in the News

    (15 articles) Facebook

    (5 articles) Google

    (4 articles) Microsoft

    (4 articles) Digital

    (3 articles) Cnbc

    (3 articles) Apple

    (3 articles) SEO

    (3 articles) CNN

    (3 articles) Prsa

    (2 articles) Forrester Research

  7. Recent Comments

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    2. taariq
      » Downside of Secrecy

      Agreed, there are downsides, but Apple has the attention that make such small missteps more ...

    3. ggruber66
      » PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

      This is why "expert" is a very tough term to throw around. There will be ...

  1. Featured Articles

    1. Important Points About PR Consultancy

      Explore Business 2 Community (20 hours, 10 min ago) Public Relations Industry Trends

      Important Points About PR Consultancy Public Relations By Paul Alfred, Published January 27, 2012 Be the first to comment on this article! Share: Tweet Buffer Pin It Email This Share: Tweet Buffer Pin It Email Important Points about PR Consultancy In today’s era of changing times, technology and integrated marketing, the differences that separate the areas of media advertising, communication with the internal and external customers and public relations have become almost non-bundied. Communicati (Read Full Article)

      Comment

    2. Understanding the Importance of Social Media ROI

      Explore ClickZ (20 hours, 32 min ago) Social Media Trends

      Understanding the Importance of Social Media ROI Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. (Read Full Article)

      Comment

    3. How corporate PR can undermine trust in companies

      Explore prweekus.com (20 hours, 33 min ago)

      How corporate PR can undermine trust in companies Lev Janashvili, IR Maven January 27, 2012 * Print * Email * Reprint * Permissions * Text: A | A | A More PRWeek Insider * Defining PR's CSR roadmap * Lack of trust will force PR to rethink its methods * Internal communications boost marketing ROI * Love the one you're with * Winning awards is more than just an ego trip RELATED TOPICS * Corporate * Trust close Defining PR's CSR roadmap More (Read Full Article)

      Comment

    4. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      New York—The U.S. mobile advertising market is growing faster than expected, expanding by 80% this year to $2.61 billion, according to a new report from eMarketer. (Read Full Article)

      Comment Mentions:   Google   Apple

    5. Ask a business expert: Used properly, Twitter can be powerful tool

      Explore FLORIDA TODAY (Jan 26 2012) Social Media Trends

      7:37 PM, Jan. 25, 2012 | Comments Tweet * Email * Print * Share + LinkedIn + Tumblr + StumbleUpon + Reddit + Del.icio.us + Digg * * A * A * * Filed Under * Business QUESTION:Twitter seems like a powerful marketing tool, but one that is tricky to use, given the 140-character limit. Can you offer suggestions on the most effective way to use it? ANSWER: Twitter is a social networking service for people to communicate and stay conne (Read Full Article)

      Comment

    6. PR News Poll: PR Pros to Use Texting in 2012 Campaigns

      Explore PR News Online (Jan 25 2012)

      PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.... (Read Full Article)

      Comment

    7. Mobile use will drive uptake of contactless payments

      Explore Marketing Jobs & Marketing News (Jan 25 2012) Technology

      It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many misgivings about Chip and PIN in its early days but now it is the norm with minimal user concerns. The uptake of contactless payments will undoubtedly increase in the (Read Full Article)

      Comment

    8. Yet Again, the Simplest Things Win in Customer Service

      Explore The Home Of Peter Shankman (Jan 25 2012) Social Media Trends

      Yet Again, the Simplest Things Win in Customer Service I’ve said it before – We’re don’t currently live in a world that regularly expects excellent customer service. In fact, with each passing generation, the customer service bar is actually lowered a bit more. Example: In the 50s, you’d drive into a gas station, and four uniformed attendants would rush over, each handling a different chore, from checking your oil, to pumping your gas, to cleaning your windows, and other basic automobile tasks. It was simply what was done. Can you imagine that? Four guys, waiting for you to drive in, and actually running to service you? I was driving ... (Read Full Article)

      Comment Mentions:   CNN

    9. 5 Biggest Mistakes Businesses Make in Social Media Marketing (and How to Avoid Them)

      Explore ClickZ (Jan 25 2012) Social Media Trends

      5 Biggest Mistakes Businesses Make in Social Media Marketing (and How to Avoid Them) (Read Full Article)

      Comment Mentions:   Facebook

    10. Defining Pr's Csr roadmap

      Explore prweekus.com (Jan 25 2012) Social Media Trends

      Defining Pr's Csr roadmap Many of us advise clients on matters of corporate social responsibility. (Read Full Article)

      Comment Mentions:   Facebook

    11. See all articles >>

  2. Recent Articles

    1. In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant

      Explore ClickZ (Jan 9 2012)

      In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant Five ways the marketing landscape will evolve this year as marketers leverage emerging technologies and drive better results. (Read Full Article)

      Comment Mentions:   Forrester Research   Direct Marketing Association

    2. What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign

      Explore Advertising Age (Jan 25 2012)

      What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign Older tactics are quickly giving way to a new order -- applicable whether you're promoting a brand or advocating for a cause. (Read Full Article)

      Comment

    3. Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them)

      Explore Marketingsherpa Blog (Jan 20 2012) Public Relations Industry Trends

      Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five things that drive journalists crazy … (Read Full Article)

      Comment

    4. Now, Maybe, Finally: How to become a power presenter

      Explore Naples Daily News (Jan 6 2012)

      Now, Maybe, Finally: How to become a power presenter Making an effective and dynamic presentation can make or break your chances of getting that new client or sufficiently impressing a given audience. To make yourself a power presenter, simply incorporate the following tips into your next talk. (Read Full Article)

      Comment

    5. PR News Poll: Trade Shows Less Critical for Launching New Products

      Explore PR News Online (Jan 12 2012)

      PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.... (Read Full Article)

      Comment

    6. Five Criteria Successful Professionals Share With Successful Brands

      Explore Business 2 Community (Jan 19 2012) Social Media Trends

      Consumers reject token claims to environmental and other areas of Corporate Social Responsibility such as ensuring against abusive working conditions in manufacturing plants in poor countries. Professionals also need to demonstrate that they are socially aware. (Read Full Article)

      Comment

    7. Top 5 Digital Skills PR Leaders Need to Master

      Explore PR News Online (Jan 24 2012)

      CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?... (Read Full Article)

      Comment

    8. 4 Tips for Great Storytelling: For Public Relations and Life

      Explore PR News Online (Jan 24 2012) Public Relations Industry Trends

      4 Tips for Great Storytelling: For Public Relations and Life Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.... (Read Full Article)

      Comment

    9. PR News Q and A With Christopher Lagan: Beware of Using Facebook as Push Tool

      Explore PR News Online (Jan 24 2012)

      PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.... (Read Full Article)

      Comment

    10. Visuals: Now a Requirement for Effective PR and Marketing Communications

      Explore MarketWatch (Jan 24 2012) Public Relations Industry Trends , Social Media Trends

      Visuals: Now a Requirement for Effective PR and Marketing Communications NEW YORK, Jan. 24, 2012 /PRNewswire via COMTEX/ -- Adding visuals to public relations and marketing messages continues to grow in importance, fueled in part by the rapidly growing interest in Pinterest, a free visual bookmarking service people use to visually bookmark and organize content they find interesting. The opportunity for brands to communicate visually is undeniable, and today on the Beyond PR blog, we delve into using visuals - and services like Pinterest - as part of an organization's (Read Full Article)

      Comment Mentions:   SEO   PR Newswire

    11. Indianapolis' Super Bowl Playbook Includes Social Media

      Explore PR News Online (Jan 24 2012) Social Media Trends

      A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.... (Read Full Article)

      Comment

    12. See all articles >>