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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

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  4. People in the News

    (3 articles) Steve Jobs

    (2 articles) Don Draper

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  5. Quotes

    1. “ Too many people from agencies come into these meetings trying to be liked. ”
      By Richard Jones
    2. “ In some organizations it takes a lot of political navigation. It may be the case that the CEO's ear isn't the only ear you need to have. ”
      By Richard Jones
    3. “ The film kick-started global debates about the future of news reporting, about open versus closed, about citizen journalism, about the digital future and about the role of great advertising. ”
      By David Pemsel
    4. “ We couldn't rip something from the headlines for fear of our ad dating too easily. ”
      By David Kolbusz
    5. “ We took subjects that were currently making headlines and used them to shape the story—home invasions, the banking crisis. ”
      By David Kolbusz

  6. Organizations in the News

    (10 articles) Facebook

    (6 articles) Google

    (3 articles) Apple

    (2 articles) Public Relations Society of America

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    (1 articles) SEO

    (1 articles) Forrester Research

    (1 articles) Digital

    (1 articles) Altimeter Group

  7. Recent Comments

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    2. taariq
      » Downside of Secrecy

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    3. ggruber66
      » PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

      This is why "expert" is a very tough term to throw around. There will be ...

  1. Featured Articles

    1. Shared Content Acquires Profitable Customers

      Explore MediaPost (May 17 2012) Client Coverage

      According to the Curata 2012 Content Curation Adoption Survey, curation has become mainstream, with the majority of marketers surveyed curating content. Marketers are sharing relevant content with new prospects or customers to attract, acquire and engage a target audience to drive profitable customer action. Establishing or improving thought leadership is an even more significant objective of content curation today than it was a year ago, says the report. Objective % of Respondents 2012 Boost SE (Read Full Article)

    2. The State of CSR

      Explore sourcingfocus.com (May 17 2012) Social Media Trends

      by Matthew Mower, sourcingfocus.com With the economy hitting bleak times, corporate social responsibility programmes have taken a back seat while companies take measures to ensure survival. Juxtaposed to this is the coalition government’s vision for the Big Society, which aims to go beyond CSR and put power and responsibility directly into the hands of the people. So it follows that companies that are seen to look out for the people will become more attractive, and gain more business. Is CSR fir (Read Full Article)

    3. Measuring Social Media Impact with Web Analytics

      Explore Online Behavior (May 17 2012) Social Media Trends

      Measuring Social Media Impact with Web Analytics Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have when they first dive into their data. Without clear social media goals and KPIs, analysts find themselves spending hours in front of the screen scratching their heads and asking “where do I start?” Today, we will take a deep dive into our analytics reports and look at how we can slice and dice our data to get more value out of our social media. But first, let’s get a few definition (Read Full Article)

      Mentions:   Google   Digg

    4. Managing Your Employee Volunteer Programs: 9 Steps to Success

      Explore triplepundit.com (May 16 2012)

      Managing Your Employee Volunteer Programs: 9 Steps to Success By 3p Guest Author | May 15th, 2012 1 Comment Tweet This is the first in a six part series on building better employee volunteer programs, presented by MicroEdge, the leading provider of software and services to the giving community worldwide. Follow the rest of the series here. What are the benefits of engaging employees in CSR efforts? Corporations hold the keys and the resources to solving many of our most pressing problems. Corpo (Read Full Article)

    5. Four Secrets To More Effective E-mail Marketing

      Explore Forbes.com (May 16 2012)

      Four Secrets To More Effective E-mail Marketing Guest post written by Sam Cece San Cece is CEO of StrongMail, a provider of e-mail marketing software. Most people today are dealing with information overload. In this era of smart phones, status updates, texting, Tweeting and everything in between, there are more messages coming at us than ever before, making it tough to get ... (Read Full Article)

    6. The power of CSR in building consumer relationships

      Explore prweekus.com (May 16 2012) Social Media Trends

      Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates. (Read Full Article)

      Mentions:   Forbes

    7. Consumers: Social Dialogue Not Really Two-Way Affair

      Explore PR News Online (May 15 2012)

      "Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.... (Read Full Article)

    8. Media Watch: Positive CEO Stories Drive Top Companies

      Explore PR News Online (May 14 2012)

      While tech companies continued to dominate PRIME’s Top Company Benchmark Study in Q1 2012, media coverage suggests an overall positive shift compared to... (Read Full Article)

    9. Get Creative With Viral, Crowdsourcing and Gamification Tactics for CSR Initiatives

      Explore PR News Online (May 14 2012)

      Brand engagement is as critical to your company’s survival as the cost of your product or service. Gone are the days of finding a need, creating a solution and pushing it to the masses. Today, customers expect a full experience and relationship with a brand. They expect a quality product or service... (Read Full Article)

    10. Defining the Social Purpose of Business

      Explore Forbes.com (May 14 2012)

      Defining the Social Purpose of Business It’s ten years into companies’ efforts to engage in corporate social responsibility (CSR) and the returns for business still aren’t good enough. On the one hand, CSR isn’t going away anytime soon. It’s an important business discipline that has become the equivalent of table stakes, especially for large public corporations. No matter what the industry, failing to be “responsible” is regarded as a business risk. On the other hand, although significant amounts of time and money are spent on an area (Read Full Article)

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  2. Recent Articles

    1. You're speaking. But are you being heard?

      Explore prweekus.com (May 14 2012)

      In this high-pressured environment, it's more important than ever to make sure your message is getting through (Read Full Article)

      Comment

    2. 5 Non Spammy Ways To Get a Blogger’s Attention

      Explore ducttapemarketing.com (May 14 2012)

      5 Non Spammy Ways To Get a Blogger’s Attention Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most effective [...] 5 Non Spammy Ways To Get a Blogger’s Attention is a post from: Small Business Marketing Blog from Duct Tape Marketing (Read Full Article)

      Comment

    3. Bringing humanity back in a technology-driven world

      Explore prweekus.com (May 14 2012) Social Media Trends

      Last month, I sat on a panel with several other practitioners to discuss how the role of PR has evolved in recent years. (Read Full Article)

      Comment Mentions:   The New York Times

    4. Facebook and Microsoft Unveil Additional Ways to Reach Consumers

      Explore PR News Online (May 11 2012)

      In advance of Facebook's IPO, two new offerings expand its ability to help brands reach and connect with consumers.... (Read Full Article)

      Comment Mentions:   Facebook

    5. Pinterest vs. Facebook: The Pros and Cons of Their Traffic

      Explore PR News Online (May 11 2012)

      Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.... (Read Full Article)

      Comment Mentions:   Facebook

    6. How Top Employers Say 'We Love Moms'

      Explore Business & Small Business (May 11 2012)

      How Top Employers Say 'We Love Moms' More women are working outside the home than ever. If you're looking for ways to retain top talent, consider these ideas for supporting working moms. (Read Full Article)

      Comment

    7. The Truth Will Out: Mainstream Media is Starting to Notice

      Explore triplepundit.com (May 11 2012)

      A native of Portland, Oregon, she now makes her home in Brooklyn.  CSRHub provides access to corporate social responsibility and sustainability ratings and information on nearly 5,000 companies from 135 industries in 65 countries. Managers, researchers ... (Read Full Article)

      Comment

    8. Brand journalism: everyone has a story

      Explore prweekus.com (May 11 2012)

      At first blush, the words "brand journalism" might seem like a contradiction of terms. (Read Full Article)

      Comment Mentions:   PR Newswire

    9. Showing Off Your CEO? Get to Know Their Personal Story First

      Explore PR News Online (May 10 2012)

      Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.... (Read Full Article)

      Comment

    10. Pinterest Stress? New Plug-In May Be What the Doctor Ordered

      Explore PR News Online (May 10 2012)

      Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.... (Read Full Article)

      Comment

    11. For a historic announcement, only traditional media will do

      Explore prweekus.com (May 9 2012) Social Media Trends

      For all the talk about how this year's presidential election will be decided in controlled messages of 140 characters or less, its biggest moment so far was delivered on traditional media - in response to an unscripted moment during a TV interview. 20th century media isn't going down without a fight. (Read Full Article)

      Comment Mentions:   Barack Obama

    12. Key to Feel-Good Social Media: Prompting Self-Disclosures

      Explore PR News Online (May 9 2012) Social Media Trends

      New Harvard research indicates that sharing one's own opinions and attitudes on social networks taps into the brain's pleasure center.... (Read Full Article)

      Comment

    13. How to write a blog post people will read

      Explore prweekus.com (May 9 2012)

      For better or worse, catching people's attention is probably the most crucial component to a successful blog post. (Read Full Article)

      Comment Mentions:   Google   PR Newswire

    14. The 7 Habits of Highly Effective Social Media Marketers

      Explore ClickZ (May 9 2012) Social Media Trends

      The 7 Habits of Highly Effective Social Media Marketers Get into the habit of updating your social media skill sets. (Read Full Article)

      Comment

    15. Five Tips for Content Marketing Success

      Explore PR News Online (May 8 2012)

      A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.... (Read Full Article)

      Comment

    16. See all articles >>