1. Communications leading social business: expand the PR skill set Explore prweekus.com (23 hours, 34 min ago) As marketers, we are quickly learning the value of integrated programs where we plan efforts across owned media (our controlled content), paid media (all advertising channel work), and earned media (wherever we earn people's attention and content). (Read Full Article)

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2. Mastering the art of media relations Explore The Star Online (Feb 21 2012) Public Relations Industry Trends DEVELOPING good media relations and pitching newsworthy ideas to editors is key to getting your news highlighted in the media, says M.Krishnamoorthy, who has 30 years experience working as a journalist in print and with overseas television networks. (Read Full Article)

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3. Six Reasons Companies Should Embrace CSR Explore Forbes.com (Feb 21 2012) Corporate social responsibility () is not going to solve the world's problems. That said, is a way for companies to benefit themselves while also benefiting society. When I define to the uninitiated, I typically get three reactions. Some say, "Isn't that a bunch of greenwashing?" Others use a non-so-nice word to describe male bovine excrement ... (Read Full Article)

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4. 5 Steps to the Perfect PR Pitch for Small Businesses Explore PR News Online (Feb 21 2012) The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone's time.... (Read Full Article)

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5. PR News Q and A With Priya Ramesh: Wear a Marketing Hat for PR Measurement Explore PR News Online (Feb 21 2012) Social Media Trends The director of social media for CRT/tanaka and speaker at PR News' April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"... (Read Full Article)

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6. Public Relations: 5 tactics for getting your message to the media Explore Marketingsherpa Blog (Feb 21 2012) Public Relations Industry Trends In a recent B2B newsletter article, e Commtouch marketing team leveraged its internal subject matter experts to create valuable content and grab the attention of traditional media and influential bloggers in its field. Read on for Commtouch’s Rebecca Steinberg Herson’s five actionable tactics for getting your content marketing material out into the wild. (Read Full Article)

   Comment Mentions:   MarketingSherpa

7. With Linsanely Great News Comes Great PR Responsibility Explore PR News Online (Feb 20 2012) The emergence of the Knicks' Jeremy Lin, a bonafide media darling since Feb. 4, raises the question of how PR pros can best handle unexpected great news.... (Read Full Article)

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8. How to Leverage Pinterest for Public Relations Explore PR News Online (Feb 20 2012) Public Relations Industry Trends Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot new social platform.... (Read Full Article)

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9. Tip Sheet: Face the Challenge of Engaging in Tough Talks Explore PR News Online (Feb 20 2012) Are you a "people-pleasing" PR pro? Here's advice how to have difficult conversations with peers and clients.... (Read Full Article)

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10. Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands Explore PR News Online (Feb 20 2012) As YouTube becomes the brand storytelling platform for the next generation, we offer cutting-edge strategies to drive greater video success.... (Read Full Article)

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11. The Rise of Real Brand Identity Explore Business 2 Community (Feb 20 2012) Social Media Trends This has had a positive impact on the growing importance of Corporate Social Responsibility. How companies behave beyond their transactions is important. Are they trading ethically? Do they watch their carbon-footprints? Businesses need to be good to the ... (Read Full Article)

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12. Social Media Engagement Tactics Shared at PR News' Digital PR Summit Explore PR News Online (Feb 17 2012) Social Media Trends The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.... (Read Full Article)

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13. What earnings reports have revealed about ads Explore Boston.com (Feb 16 2012) Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising: (Read Full Article)

    Comment Mentions:   ABC   Yahoo   NBC

14. 2012 Super Bowl Ads That Nailed Customer Engagement Explore Business 2 Community (Feb 16 2012) Trends & News By Sakina Walsh, Published February 16, 2012 Be the first to comment on this article! Share: Tweet Email This Share: Tweet Email The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show…well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year’s pack of advertisers managed the most expensive real estate on television. During the 2012 Sup (Read Full Article)

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15. These days, videos can swiftly go viral Explore Gainesville.com (Feb 16 2012) Social Media Trends By Jackie Alexander Staff writer Published: Thursday, February 16, 2012 at 7:21 p.m. Last Modified: Thursday, February 16, 2012 at 7:21 p.m. One video, shared on a social networking website with friends, can easily spread to hundreds of thousands of viewers, experts say. From videos of bulldog puppies to the video blog of two Gainesville High School students, social networking sites make it easy to share -- with everyone. Bruce Floyd, a social media specia (Read Full Article)

    Comment Mentions:   Youtube

16. Social media is about playing for the team, says Rushkoff Explore prweekus.com (Feb 16 2012) Social Media Trends Media theorist Douglas Rushkoff took the stage Thursday morning at Social Media Week in New York to discuss Occupy Wall Street and Jeremy Lin. (Read Full Article)

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17. Herman Trend Alert: 'Sustainability' Will Continue to Contribute to Profits Explore aftermarket News (Feb 16 2012) February 16, 2012 | By Herman Trend Alert email print Tweet See Also: Advance Auto Parts Reports Fourth Quarter Results Myers Industries Reports 2011 Fourth Quarter, Full Year Results TRW Automotive to Manufacture Electric Steering in Brazil for the South American Market Meritor Opens New Distribution and Customer Service Center in South America When corporate executives talk about "Sustainability," they mean taking long (Read Full Article)

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18. 'Branding 101' for New Employees [Slide Show] Explore MarketingProfs (Feb 16 2012) Social Media Trends Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package. Read the full article at MarketingProfs (Read Full Article)

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19. Taking Advantage of the Latest YouTube Sensation: People Have a lot of Sh*t to Say Explore Version 2.0 Communications (Feb 16 2012) Social Media Trends Unless you are living under a rock, you have likely seen at least one of the popular “Sh*t People Say” videos that have been making the rounds online  What started as a trend built around social profiles (girls, single girls, yogis, New Yorkers) quickly took over the professional space as well with the influx of [...] (Read Full Article)

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20. 10 Trends in Corporate Disclosure Explore triplepundit.com (Feb 16 2012) The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off ... (Read Full Article)

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21. Integrating Email Marketing for Small Businesses Explore ClickZ (Feb 16 2012) Public Relations Industry Trends , Social Media Trends You must understand what your demographic and your audience finds valuable enough to share. (Read Full Article)

    Comment Mentions:   Facebook

22. Corporate PR by Twitter: Yes, This Is How To Do It Explore Forbes.com (Feb 16 2012) One of the train operating companies in the UK has come under attack for the way that they communicated with customers using Twitter. The communications were jargon free, helpful and comprehensive: thus neatly breaking the cardinal rules of corporate press relationships. It has to be admitted that the tweets were also fairly brusque but then life itself can be a touch callous at times. The background is that there was what used to be called “an incident on the line”. In recent years the euphemis (Read Full Article)

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23. PR News Poll: Wikipedia Mostly Unexplored By PR Pros Explore PR News Online (Feb 15 2012) PR News asked its online community whether they had ever ever edited their brand's or their clients' Wikipedia pages.... (Read Full Article)

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24. Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences Explore MarketingProfs (Feb 15 2012) Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement. Read the full article at MarketingProfs (Read Full Article)

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