Business-to-Business Campaign of the Year 2011 - prweekus.com - Version 2

Search:
Categories
Quotes
1. “ I loved the David versus Goliath aspect and how the agency lever- aged it. ”
2. “ The speed with which the team responded effectively was a huge reason this scored highly. ”
3. “ Diverse, thorough, and well-executed campaign with strong business results. ”
4. “ A very creative concept, brilliantly leveraged through social media. ”
Topics Mentioned
- Apple
- Forbes
- Steve Jobs
- Cnbc
- NPR

Business-to-Business Campaign of the Year 2011

prweekus.com (Mar 10 2011) Social Media Trends
1. PRWeekBusiness-to-Business Campaign of the Year 2011PRWeekLaunched at an engineering trade show, the campaign also included extensive social media outreach, media relations, and internal comms tactics. "A very creative concept, brilliantly leveraged through social media," said one judge. ... (Read Full Article)
  
  Bookmark or Share this article
Login to comment.
Related Articles
Tech PRs embrace social media but fall short on measurement

also published in prweekus.com

Student Communications Agencies Groom Entry-Level Applicants

also categorized in Social Media Trends

Lessons from McChrystal's self-destruction

also published in prweekus.com

Case Study: Nonprofit Orgs Whisper Tweet Somethings via a Comcast-Supported Social Media Training Program

also categorized in Social Media Trends

5 Digital PR Lessons from BP's Oil Spill Response

also categorized in Social Media Trends

Employees Reached via Social Media; Top Tech Pubs; Media Relations Decline?; Three’s the Charm in SEO

also categorized in Social Media Trends

PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

also mentions Apple

The Next Conference 2010

also published in prweekus.com

Digital renews industry fundamentals

also categorized in Social Media Trends

Just Announced - Digital PR Summit Oct. 6 in NYC

also categorized in Social Media Trends