Product Brand Development Campaign of the Year 2011 - prweekus.com - Version 2

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1. “ A creative approach to keep a beloved icon fresh and relevant while connecting to the strategy of inspiring and empowering girls. ”
2. “ Using consumer ideas to make a difference in the community with Pepsi's support is brilliant. ”
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Product Brand Development Campaign of the Year 2011

prweekus.com (Mar 10 2011) Social Media Trends
1. PRWeekProduct Brand Development Campaign of the Year 2011PRWeekIt stressed serious career aspiration and continued engaging audiences online and via media relations. On a budget of less than $250000, the effort contributed to a 144% sales increase for the "I Can Be" line. "A creative approach to keep a beloved ... (Read Full Article)
  
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