Digital Marketing’s Midyear Reality Check

cmo.com (Jun 16 2011) Technology

1. Heading into 2011, there was no shortage of stories of what the new year had in store for digital marketers. Now, with 2011 nearly at its midpoint, it’s time to check in on some of those predictions and see whether they are still on track--or heading in a new direction. 1. PREDICTION: Brands will concentrate on creating their own content. >> Midyear Update: As print publications continue to contract, fewer opportunities exist for brands to be covered in feature stories. As a result, companies ar (Read Full Article)

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