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  1. Discountitus, the Disease That's Sweeping the Marketing Community

    Advertising Age (Jul 6 2011)

    1. Discountitus, the Disease That's Sweeping the Marketing Community In industry after industry, the discount is the focus of the advertising. That's no way to become a category leader. (Read Full Article)

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    Agreed, there are downsides, but Apple has the attention that make such small missteps more ...

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