The True Role of Content Marketing

pr-squared.com (Jul 18 2011)

1. I read a post recently by my friend Kami Huyse of Zoetica, discussing the book CONTENT RULES by my pals C.C. Chapman and Ann Handley.  In her review, Kami said, “Content is not to make you sound great, or even to make you into a thought leader. Content is to inspire interaction of some kind.” That got [...] (Read Full Article)

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