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“ Integrated marketing strategies are more effective, but much more difficult. Agility in execution requires measurement, accountability, and an unwavering customer focus to deliver value that makes both customers and business stakeholders happy. This raises customer, as well as shareholder value, or in relevant corporate terms: increases profits. ”
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The 7Ms of Integrated Marketing
ClickZ (Sep 8 2011) Social Media Trends
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A successful integrated marketing program involves these seven cyclical elements.
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