Quotes

1. “ Mobile is very intrusive. It's hard to shut it off. Mobile is the remote control for our lives. It's much closer to us than the PC ever was. ”

   By Anna Bager

2. “ We want not only our customers to use the app, but want to drive some of our competitors' customers to switch over to a Verizon smartphone. ”

   By Steve Fox

3. “ Mobile is uncharted territory. No one knows what the model is, where the investment needs to go, how you scale it, from the client side or the agency side. ”

   By Ben Edwards

4. “ We went in and said let's try to achieve 7,000 video views. It turns out in the first few weeks we had 45,000. Does that mean we were exceptionally good in our execution? It really means we didn't know how much we should have. ”

   By John Baker

5. “ There is scale depending on the brand and what content companies are delivering. ”

   By Steve Fox