In PR, Measurement Moves From Fuzzy Math and Social-Media Snake Oil to Actual Metrics - Advertising Age - Version 2

In PR, Measurement Moves From Fuzzy Math and Social-Media Snake Oil to Actual Metrics

Advertising Age (Oct 25 2011) Public Relations Industry Trends
1. Though examples of hyperbole are still to be found, the public relations profession is taking serious steps to find ways to measure the true value of its work (Read Full Article)
  
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