2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. Quotes

    1. “ This was generally a good year for CRM. Dreamforce 11 was a big success, where Salesforce planted another idea in the industry's consciousness: the social enterprise as well as the social customer. ”
      By Denis Pombriant
    2. “ Established vendors continue to update their offerings for a changing world; Sage Connect is an example of this. ”
      By Denis Pombriant
    3. “ For users, the hurdle still is that there are so many things going on in CRM. ”
      By Laurie McCabe
    4. “ Social CRM has really come to the forefront. ”
      By Laurie McCabe
    5. “ The uptake in social technology has been much faster with SMBs. ”
      By Laurie McCabe
    6. “ For the most part, what stayed the same was the concept that CRM is CRM. ”
      By Esteban Kolsky
    7. “ I think that the Oracle acquisition of InQuira was significant, as it put an end to the number of traditional KM-only vendors. ”
      By Esteban Kolsky
    8. “ Salesforce-Radian6 was a huge acquisition. ”
      By Laurie McCabe
    9. “ They show various markets consolidating, and most of them will take several years to have significant impact. ”
      By Esteban Kolsky
    10. “ Analytics remains the elephant in the room. ”
      By Laurie McCabe
    11. “ Businesses need analytical power, and they need to get it in the app so every job can use it. ”
      By Laurie McCabe
    12. “ The divide between multitenant and single-tenant hosted applications solidified this year, but both can't be the cloud separately. ”
      By Denis Pombriant
    13. “ Salesforce's new Database Rights Option (DRO) will open up more subscriber revenue in the industries that have shied away from cloud options. ”
      By Denis Pombriant
    14. “ What are the current economic trends? ”
      By Denis Pombriant
    15. “ Companies like Aria and Zuora have made a business of helping companies make their products into subscriptions. ”
      By Denis Pombriant
    16. “ On-premises apps are aging out, and companies are looking in greater numbers to replace them with SaaS. ”
      By Esteban Kolsky
    17. “ Curation brings together thought leadership, and makes video more valuable. ”
      By Denis Pombriant

  4. Topics Mentioned


  1. Past Is Prologue

    destinationCRM.com (Dec 1 2011)

    1. We look at the major events of this year for hints of what's to come. By Marshall Lager For the rest of the December 2011 issue of CRM magazine please click here Bookmark and Share Print Version Page 1 Tweet Welcome to CRM magazine's annual debriefing, 2011-2012 edition. Every year, we examine occurrences and trends that we've seen to get a final assessment of where things stand in our industry and place a capstone. Doing this also lets us (and you, our readers) perform a level (Read Full Article)

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