Quotes

1. “ People today are used to conversing online, so now is a perfect time to engage with them. ”

   By Michael Privitera

2. “ We sat down and looked at stakeholders involved in the anniversary—clients, investors and current employees—and we couldn't ignore our former employees. ”

   By Michael Privitera

3. “ Throw out a topic to help get people conversing. ”

   By Michael Privitera

4. “ We recently hosted 20 West Coast alumni at a dinner. ”

   By Michael Privitera

5. “ Pictures from our 150th anniversary events get posted within minutes. ”

6. “ I'll pull anything relevant from the S&P site that may interest the alumni. ”

   By Michael Privitera

7. “ Direct mail such as postcards are used to initially contact alumni. ”

   By Vincent Ponzo

8. “ Once you get their e-mail addresses, the online engagement can begin—a combination of e-mail and your own networking site or LinkedIn and Facebook to keep members up-to-date and talking with one another. ”

   By Vincent Ponzo

9. “ We bring together these two communities so they can talk to each other, with an eye toward our company vision of a smarter planet. ”

   By Jaclyn Swenson

10. “ Being in the financial spaces, we are somewhat confined by what we can do. ”

    By Michael Privitera

11. “ From the get-go, we've tried to fish where the fish are. ”

    By ethan McCarty

12. “ Don't build a brand-new stadium if there's a great concert going on inside of the old one already. ”

13. “ Take a long-term view with your program. ”

    By ethan McCarty

14. “ Cultivate expertise by offering events and programs around topics specific to your industry. ”

15. “ Up until recently, our outreach was very informal. ”

16. “ It's great communicating regularly with alumni that understand our agency's philosophy and can espouse that thinking to others around the world. ”

Topics Mentioned

• Facebook
• S&P