Why I'm Betting on PR

inc.com (Jan 4 2012) Public Relations Industry Trends

1. As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here's a little insight into my madness. PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget. Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. (I'm not kidding.) The results will be announced in early 2012. It' (Read Full Article)

   Bookmark or Share this article

Login to comment.