2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. Quotes

    1. “ I have always believed that great brands are built on improving the lives of the people they serve; I wanted to prove that maximum profit and high ideals aren't incompatible but, in fact, inseparable. ”
      By Jim Stengel
    2. “ We wanted to uncover which brands grew the most over the past decade, both in terms of customer bonding and shareholder value. ”
    3. “ We define ideal as the higher-order benefit a brand or a business gives to the world. ”
      By Jim Stengel
    4. “ GROW will change the way the C-Suite thinks about achieving financial performance and will help usher in a new era of marketing. ”
      By Eileen Campbell

  4. Topics Mentioned


  1. Millward Brown, in Partnership with Jim Stengel, Reveals the 50 Fastest-Growing Brands in the World and Uncovers the ...

    businesswire.com (Jan 17 2012)

    1. NEW YORK--(BUSINESS WIRE)--Based on 10 years of empirical research involving 50,000 brands, Millward Brown and Jim Stengel developed the list of the world’s 50 fastest growing brands which built the deepest relationships with customers and achieved the greatest financial growth from 2001-2011. The study, which forms the backbone of GROW: How Ideals Power Growth and Profit at the World’s Greatest ... (Read Full Article)

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