Communicating sustainability via social media has become mainstream - guardian.co.uk - Version 2

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Communicating sustainability via social media has become mainstream

guardian.co.uk (Jan 24 2012) Social Media Trends
1. Companies are increasingly making use of social media to facilitate discussion about sustainability. Photograph: Dominic Lipinski/PA Back at the end of 2010 we published the first ever review of how major companies were using social media to communicate sustainability. The reason for our research was fairly straightforward: social media had been fully embraced by the marketing, PR and internal communication profession. At the same time every company was looking to show its commitment to full sus (Read Full Article)
  
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