Mobile use will drive uptake of contactless payments

Marketing Jobs & Marketing News (Jan 25 2012) Technology

1. It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many misgivings about Chip and PIN in its early days but now it is the norm with minimal user concerns. The uptake of contactless payments will undoubtedly increase in the (Read Full Article)

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