Quotes

1. “ Mobile devices have become a central communication tool for a majority of individuals. ”

   By Holly Thomas

2. “ This allows [retailers] for the first time to actually provide meaningful rewards to people who visit. ”

   By Cyriac Roeding

3. “ There's the differentiation between what's valuable to marketers and what's valuable to twentysomethings competing for points and competing to be mayor of something. ”

   By Julie Ask

4. “ But there's also a cost associated with installing these beacons in all of my stores. ”

5. “ I don't think we're going to see some scenario where I open up four or five different applications to log in every time I move from Starbucks, to work or to the gym. ”

   By Julie Ask

Topics Mentioned

• Facebook
• Los Angeles
• Forrester Research