An ad exec's wise warning about social media

FORTUNE Features (Feb 3 2012) Social Media Trends

1. There was a time when corporations could merely say, "We're green," and consumers, not yet as scrutinizing as they are today, or perhaps simply less equipped to check up on corporate claims, would believe it. For corporations, those days probably feel like a lost Eden. "We help the environment," Mega-Conglomerate X would announce, and Consumers Y & Z would smile and nod, and be duly impressed ... (Read Full Article)

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