Tip Sheet: Translating Marketing Strategy Into PR Execution - PR News Online - Version 2

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Tip Sheet: Translating Marketing Strategy Into PR Execution

PR News Online (Feb 6 2012) Public Relations Industry Trends
1. Marketing strategies energize public relations campaigns. Unfortunately, marketing-instituted strategy is often lacking, not shared or too fuzzy to help PR pros execute on-strategy campaigns. Sometimes PR has to help marketing create strategy. Without one, PR will remain tactical, random noise without brand... (Read Full Article)
  
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