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      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. Quotes

    1. “ Therefore, the more profit the business makes, the more positive impact it can create for everyone involved. ”
      By Ben Ramsden
    2. “ We believe that social media is fundamentally the way that we are going to enable the world to change by connecting people. We're trying to join up our thinking, join up the world, and join up consumer groups who can, through whatever means they choose, effect change in the world. ”
      By Duncan Niederauer

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  1. An excerpt from David Jones' book "Who Cares Wins"

    Morning Joe blog (Feb 8 2012) Social Media Trends

    1. Creating good: the rise of the social entrepreneur I find out what the world needs, then I proceed to invent it.  --Thomas Edison The leaders of large global corporations, like those mentioned in the previous chapter, are only one part of the story behind the overall move to social responsibility and sustainability. Alongside powerful business leaders reassessing their role in society and acting for the greater good are scores of people, many of them young, who have decided financial profit is n (Read Full Article)

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