Twitter redesign means more brand engagement with consumers, say industry experts

Direct Marketing News (Sep 16 2010)

1. Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change. The redesign, which the social networking and micro-blogging service began to preview September 14, touts enhancements such as embedded photos and videos; a “window” with richer details, such as replies, and other Tweets created by the user; a map of geo-tagged Tweets; and mini-profiles that don't require navigating from the main pag (Read Full Article)

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