Search Marketing and Social Media: The Perfect Couple, But...

ClickZ (Sep 20 2010)

1. Over the years, search marketing components - especially search engine optimization (SEO) and social media - haven't always gotten along. Currently, these two rivals are vying for the same CMOs dollars, and likely will continue to do so well beyond 2011. But data and recent research from the Search Engine Marketing Professional Organization (SEMPO) suggest that search marketing and social media must be coordinated. From an agency perspective, the blending of these two complementary marketing sui (Read Full Article)

   Bookmark or Share this article

Login to comment.