Quotes

1. “ What are the key takeaway lessons from Google's marketing failures such as Google Print Ads and Audio Ads? AG: What was missing from Google Print and Audio was a signal. Yes, Google was able to create efficiencies in the process of buying print and audio ads but it wasn't able to close the loop for tracking and optimization. Unlike with search or other online ads, Google had no way of knowing how well the ads performed. And, therefore, it could not create any sort of quality score to manage ad delivery. With TV, Google can see response at the user-level and take that signal to improve relevance and performance. SQ: When it comes to consumer mindshare, you claim it's a zero sum game. What does that mean for the Facebook vs. Google rivalry as these two giants cross into each others ”

   By Gary Vaynerchuk

Topics Mentioned

• Facebook
• Google
• Apple
• Rupert Murdoch