Facebook Fans Vs. Twitter Followers: Which Are More Valuable?

Forbes.com (Oct 13 2010)

1. There is a lot of talk lately about which is more valuable for brands, Facebook fans or Twitter followers. As budgets remain tight, answering this question represents the Holy Grail for evaluating the return on investment of social media. A recent Forrester study upended conventional wisdom by stating that Twitter followers may have the potential to be more valuable than Facebook fans in the future. While you cannot quantify either fan or follower with an absolute value (although many have tried (Read Full Article)

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