Social media measures up to other ad avenues - canada.com - Version 2

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Social media measures up to other ad avenues

canada.com (Jul 10 2010) Public Relations Industry Trends , Social Media Trends
1. Social media measures up to other ad avenuesStarPhoenixYou tell me what you're trying to do with your social media communications and I'll tell you what to measure and infer ROI from that. Same as it ever was, ...and more » (Read Full Article)
  
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