2. Categories

      Trend Stories: Client Coverage, Public Relations Industry Trends, Social Media Trends, Technology

  3. Quotes

    1. “ Apple needs to put this fire out now. There has to be a military-like response to this issue. And we have not seen this kind of urgency. Their response has been lackluster. It's been borderline irresponsible. They are in danger of betraying customers' trust and hurting the brand, which is infinitely more valuable than any one product. ”
      By Larry Barton
    2. “ Apple will be forced to do a recall of this product. It's critically important. The brand image is the most important thing Apple has. This is potentially devastating. ”
      By Matthew Seeger
    3. “ It's the "half-loaf" approach. Apple was under tremendous pressure to respond. They pushed out some information that wasn't really baked. They found themselves in a hole, and they dug a deeper hole. Apple must protect its brand image, its crown jewels, at all cost. Apple has enormous consumer loyalty but it depends on whether people believe it's credible, Master of Disaster, ”
      By Chris Lehane
    4. “ Apple lives and dies by its reputation. We pay a premium for its products. We expect them to operate on a premium level. It's very unfortunate, but they will have no choice but to mount a recall. ”
      By Matthew Seeger

  4. Topics Mentioned


  1. PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'

    AllNewsMac (Jul 13 2010) Public Relations Industry Trends , Technology

    1. PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall' PR Experts on iPhone 4 antenna issue: 'Apple will be forced to do a recall'AllNewsMac (press release)Apple has enormous consumer loyalty but it depends on whether people believe it's credible,” said crisis communications expert Chris Lehane, the “Master of ...and more » (Read Full Article)

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    On 7/14/10 ggruber66 said:
    "This is why "expert" is a very tough term to throw around. There will be no recall. The phones are not a danger or a hazard. They are not exploding in people's hands and FaceTime is not burning out people's eyes.

    This is a major mis-step to be sure, but there will be no recall. More likely, Apple will give out free bumpers to people. Those who are truly dissatisfied have the option to return the phone within 30 days of purchase. From all I've read and seen, even that's not happening. Moreover, the iPhone4 remains in short supply and people are gobbling them up as soon as they're available.

    There will be a hardware fix to move the offending area "out of hands, not harms" way (likely to move the opening that people's fingers are touching to the bottom of the phone). Whether that happens before the iPhone5 or before a (hopefully) Verizon iPhone launch is yet unclear."

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