1. Articles from Daniel Burstein

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    1. Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them)

      Explore Marketingsherpa Blog (Jan 20 2012) Public Relations Industry Trends

      Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five things that drive journalists crazy … (Read Full Article)

    2. Strategic social media marketing advice from your peers

      Explore Marketingsherpa Blog (Jun 9 2011) Social Media Trends

      Marketers can't expect to truly gain ROI from social media marketing, until they actually implement a strategic approach. But where and how do you start crafting that plan? To help marketers get started, we are dedicating today's webinar, Intro to Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach at 1 p.m. EST, to just that. But before we share our research, we asked you peers for their insight on how to create an ROI-based social media strategy. (Read Full Article)

      Mentions:   Facebook

    3. Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day

      Explore Marketingsherpa Blog (Apr 7 2011) Public Relations Industry Trends

      Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day April Fool’s is not just a day to pull pranks on unsuspecting friends and relatives. It has also turned into a great marketing opportunity, where companies can poke a little fun, get their audience laughing and still sell. But, as marketers, these jokes have to be done with tact and with the reputation of the brand in mind. So, in today’s blog post, we round up and analyze a few of the funniest and most effective marketing April Fool’s hoaxes of 2011, as well as one that was anything but. (Read Full Article)

      Mentions:   Google   Apple   Microsoft

    4. Public Relations: The best press release is no press release

      Explore Marketingsherpa Blog (Nov 5 2010) Public Relations Industry Trends , Social Media Trends

      Are you a public relations associate or manager looking to advance your career? Here's a novel idea. Ditch the press release and just write it in a letter... (Read Full Article)

      Mentions:   MarketingSherpa

    5. Email Marketing Manager: Look past campaigns to boost your career

      Explore Marketingsherpa Blog (Oct 29 2010) Public Relations Industry Trends , Social Media Trends

      Listen in as David Meerman Scott, the keynote speaker for the upcoming MarketingSherpa Email Summit, shares some ideas for how email marketers can use real-time marketing and public relations... (Read Full Article)

      Mentions:   David Meerman Scott   MarketingSherpa

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