1. The power of CSR in building consumer relationships Explore prweekus.com (May 16 2012) Social Media Trends Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates. (Read Full Article)

   Comment Mentions:   Forbes

2. You're speaking. But are you being heard? Explore prweekus.com (May 14 2012) In this high-pressured environment, it's more important than ever to make sure your message is getting through (Read Full Article)

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3. Bringing humanity back in a technology-driven world Explore prweekus.com (May 14 2012) Social Media Trends Last month, I sat on a panel with several other practitioners to discuss how the role of PR has evolved in recent years. (Read Full Article)

   Comment Mentions:   The New York Times

4. Brand journalism: everyone has a story Explore prweekus.com (May 11 2012) At first blush, the words "brand journalism" might seem like a contradiction of terms. (Read Full Article)

   Comment Mentions:   PR Newswire

5. For a historic announcement, only traditional media will do Explore prweekus.com (May 9 2012) Social Media Trends For all the talk about how this year's presidential election will be decided in controlled messages of 140 characters or less, its biggest moment so far was delivered on traditional media - in response to an unscripted moment during a TV interview. 20th century media isn't going down without a fight. (Read Full Article)

   Comment Mentions:   Barack Obama

6. How to write a blog post people will read Explore prweekus.com (May 9 2012) For better or worse, catching people's attention is probably the most crucial component to a successful blog post. (Read Full Article)

   Comment Mentions:   Google   PR Newswire

7. Is a worldwide social media program possible? Explore prweekus.com (May 4 2012) Public Relations Industry Trends , Social Media Trends It's now a bit of conventional wisdom that one of the keys to a successful social media engagement - or PR engagement, for that matter - is to assure that the content is localized for its audience based on geography. (Read Full Article)

   Comment Mentions:   Don Draper

8. Create, but don't compromise Explore prweekus.com (May 1 2012) Even as content demands grow, communicators should remember their orientation to what is right and good. (Read Full Article)

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9. Four words can recharge your PR Explore prweekus.com (Apr 25 2012) Public Relations Industry Trends Creativity, charisma, competence, and confidence. These four words are the building blocks that raise the foundation for not only explosive PR campaigns, but also a satisfying career in public relations. (Read Full Article)

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10. Tao of PR: The eye of the beholder Explore prweekus.com (Apr 23 2012) Public Relations Industry Trends I've learned over time that instead of trying to explain PR, I counter by asking "what do you think PR means?" The answers are predictably as different as the people, and they begin to reveal the Tao that is public relations (Read Full Article)

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11. The new definition of PR: 'personal recommendation' Explore prweekus.com (Apr 20 2012) We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as a front-page article placement. (Read Full Article)

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12. Time to get smarter about pitching journalists Explore prweekus.com (Apr 18 2012) Public Relations Industry Trends Are we really this stupid? When we decide to go into PR, do we voluntarily hack off 90% of our brain cells and throw them into the garbage? Are we born this stupid? Or are we just lazy? (Read Full Article)

    Comment Mentions:   Peter Shankman

13. PR, word-of-mouth spending to outpace TV advertising Explore prweekus.com (Apr 18 2012) Social Media Trends NEW YORK: PR and word-of-mouth marketing spending will grow 14.6% this year due to an improving economy and the changing nature of the industry, according to a study from investment firm Veronis Suhler Stevenson. (Read Full Article)

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14. Talent continues to be the biggest issue for PR Explore prweekus.com (Apr 13 2012) Attracting and cultivating talent is one of the biggest challenges facing senior in-house and agency managers today. (Read Full Article)

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15. Content and the convening power of PR Explore prweekus.com (Apr 6 2012) Social Media Trends Content is disrupting traditional communications for the better. (Read Full Article)

    Comment Mentions:   SEO

16. A new way to think about consumer engagement in healthcare Explore prweekus.com (Apr 4 2012) Public Relations Industry Trends Let's take it as a given that healthcare companies have expressed a desire to focus on patient engagement. (Read Full Article)

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17. JetBlue uses blog to answer questions about pilot Explore prweekus.com (Mar 28 2012) JetBlue has responded quickly to one of its pilots having a meltdown during a flight. The airline is handling the crisis situation with its in-house PR team, according to an agency source. (Read Full Article)

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18. Feeling the love can unlock brand magic Explore prweekus.com (Mar 16 2012) The subject of whether doing good can also be good business is not a new one but it has certainly been at the top of the news agenda this week. (Read Full Article)

    Comment Mentions:   Google   New York Times   The New York Times

19. When your reputation precedes you Explore prweekus.com (Mar 16 2012) Social Media Trends When introduced to an executive years ago, I said, "Your reputation precedes you." He gave me a big grin and hearty "thank you" as he puffed out his chest - thus fulfilling his reputation for pomposity. I didn't say it was a good reputation. (Read Full Article)

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20. Social beats ads for building corporate rep numbers Explore prweekus.com (Feb 24 2012) Social Media Trends Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study. (Read Full Article)

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21. Communications leading social business: expand the PR skill set Explore prweekus.com (Feb 22 2012) As marketers, we are quickly learning the value of integrated programs where we plan efforts across owned media (our controlled content), paid media (all advertising channel work), and earned media (wherever we earn people's attention and content). (Read Full Article)

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22. Social media is about playing for the team, says Rushkoff Explore prweekus.com (Feb 16 2012) Social Media Trends Media theorist Douglas Rushkoff took the stage Thursday morning at Social Media Week in New York to discuss Occupy Wall Street and Jeremy Lin. (Read Full Article)

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23. The enduring PR value of books Explore prweekus.com (Feb 15 2012) It is surprising that in this 21st Century electronic media environment, one of the oldest communication vehicles — the book, particularly the business book — continues to add significant value to a marketing campaign. (Read Full Article)

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24. Social media spotlight should shift abroad, says Ogilvy's Bell Explore prweekus.com (Feb 13 2012) Social Media Trends Brands should pay close attention to the rapid growth of social media in global markets, said Ogilvy PR Worldwide managing director John Bell at Monday's Social Media Week keynote in New York. (Read Full Article)

    Comment Mentions:   NBC

25. Clients have greater expectations for PR firms Explore prweekus.com (Feb 13 2012) Why should 2012 be any different than prior years in terms of what clients want from their PR agencies? Several reasons come to mind. (Read Full Article)

    Comment Mentions:   ROI

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