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  1. Category: Public Relations Industry Trends

    1-15 of 257 // 1 2 3 4 ... 15 16 17 »

    1. Mastering the art of media relations

      View all 2 articles » Explore The Star Online (Feb 21 2012) Public Relations Industry Trends

      DEVELOPING good media relations and pitching newsworthy ideas to editors is key to getting your news highlighted in the media, says M.Krishnamoorthy, who has 30 years experience working as a journalist in print and with overseas television networks.

      Five Tips for Online Public Relations Success [Slide Show] - MarketingProfs   View article

      Comment

    2. Public Relations: 5 tactics for getting your message to the media

      Explore Marketingsherpa Blog (Feb 21 2012) Public Relations Industry Trends

      In a recent B2B newsletter article, e Commtouch marketing team leveraged its internal subject matter experts to create valuable content and grab the attention of traditional media and influential bloggers in its field. Read on for Commtouch’s Rebecca Steinberg Herson’s five actionable tactics for getting your content marketing material out into the wild.

      Comment Mentions:   MarketingSherpa

    3. How to Leverage Pinterest for Public Relations

      Explore PR News Online (Feb 20 2012) Public Relations Industry Trends

      Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot new social platform....

      Comment

    4. Integrating Email Marketing for Small Businesses

      Explore ClickZ (Feb 16 2012) Public Relations Industry Trends , Social Media Trends

      Integrating Email Marketing for Small Businesses
      You must understand what your demographic and your audience finds valuable enough to share.

      Comment Mentions:   Facebook

    5. 4 Unique Approaches for Measuring Social Media ROI

      Explore ClickZ (Feb 15 2012) Public Relations Industry Trends , Social Media Trends

      4 Unique Approaches for Measuring Social Media ROI
      A look at the creative ways to measure (or at least validate) your social media efforts.

      Comment Mentions:   SEO   PPC

    6. 3 Reasons to Integrate Your Digital Marketing Tactics

      Explore ClickZ (Feb 14 2012) Public Relations Industry Trends , Social Media Trends

      3 Reasons to Integrate Your Digital Marketing Tactics
      Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertising.

      Comment Mentions:   ABC   NBC   Google

    7. How Two Brands Found Their Social Voice

      View all 2 articles » Explore MarketingProfs (Feb 10 2012) Public Relations Industry Trends , Social Media Trends

      You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... Read the full article at MarketingProfs

      Moms trust brand sites more than social channels - prweekus.com   View article

      Comment Mentions:   Facebook

    8. Social media for the healthcare industry: examples from MENA

      View all 3 articles » Explore Econsultancy (Feb 8 2012) Public Relations Industry Trends , Social Media Trends

      Social media for the healthcare industry: examples from MENA
      Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a twitter and Facebook account that has remained dormant because you lack a proper engagement strategy? Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age. The most challenging part of implementing a successful social media campaign is pulling in the relevant audience. Like in any other website, social media is dri

      Six Tips for Practicing Safe Social Media [Slide Show] - MarketingProfs   View article
      iMedia Connection - iMedia Connection   View article

      Comment Mentions:   Facebook   Social Media Marketing

    9. Tip Sheet: Translating Marketing Strategy Into PR Execution

      Explore PR News Online (Feb 6 2012) Public Relations Industry Trends

      Marketing strategies energize public relations campaigns. Unfortunately, marketing-instituted strategy is often lacking, not shared or too fuzzy to help PR pros execute on-strategy campaigns. Sometimes PR has to help marketing create strategy. Without one, PR will remain tactical, random noise without brand...

      Comment

    10. Debate: Reputation Insurance a Good Idea?

      View all 2 articles » Explore BusinessWeek (Feb 5 2012) Public Relations Industry Trends , Social Media Trends

      Debate: Reputation Insurance a Good Idea?
      by Michael Fertik, Reputation.com

      Important Points About PR Consultancy - Business 2 Community   View article

      Comment Mentions:   Public Relations Society of America   Facebook   Yahoo

    11. When Good Customers Turn Against You

      Explore ClickZ (Feb 1 2012) Public Relations Industry Trends , Social Media Trends

      When Good Customers Turn Against You
      How to avoid "morale costs."

      Comment Mentions:   Facebook   Google   Dell

    12. Study Finds Contractors Go Mobile to Make Purchase Decisions

      Explore BuildingOnline (Jan 31 2012) Public Relations Industry Trends , Technology

      SYRACUSE, NY -- Contractors and trade professionals are relying on smartphones and other mobile technology like laptops and tablets to assist in purchase decision-making, according to a national research study conducted by Eric Mower + Associates Group B2B.

      Comment

    13. 2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices

      Explore PR Newswire (Jan 31 2012) Public Relations Industry Trends

      ST. LOUIS, Jan. 31, 2012 /PRNewswire/ -- Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the...

      Comment Mentions:   Facebook

    14. Visuals: Now a Requirement for Effective PR and Marketing Communications

      Explore MarketWatch (Jan 24 2012) Public Relations Industry Trends , Social Media Trends

      Visuals: Now a Requirement for Effective PR and Marketing Communications
      NEW YORK, Jan. 24, 2012 /PRNewswire via COMTEX/ -- Adding visuals to public relations and marketing messages continues to grow in importance, fueled in part by the rapidly growing interest in Pinterest, a free visual bookmarking service people use to visually bookmark and organize content they find interesting. The opportunity for brands to communicate visually is undeniable, and today on the Beyond PR blog, we delve into using visuals - and services like Pinterest - as part of an organization's

      Comment Mentions:   SEO   PR Newswire

    15. 4 Tips for Great Storytelling: For Public Relations and Life

      Explore PR News Online (Jan 24 2012) Public Relations Industry Trends

      4 Tips for Great Storytelling: For Public Relations and Life
      Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts....

      Comment

    16. 1-15 of 257 // 1 2 3 4 ... 15 16 17 »