1. Category: Technology

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    1. Do Mobile Ads Still Suck?

      View all 2 articles » Explore Advertising Newspaper (Feb 13 2012) Technology

      Do Mobile Ads Still Suck?
      Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have they come in that short time? The easy, if incomplete, answer: not far enough. As marketers focus on data targeting and the tactical aspects of mobile advertising, they continue to give short shrift to creative. For all the potential of always-on, Internet-enabled, multimedia devices, mobile ads—both on smartphones and, often, tablets—are still seen as too difficult to make out, bland or just plain ugly. Banners designed ...

      Study Finds Contractors Go Mobile to Make Purchase Decisions - BuildingOnline   View article

      Comment Mentions:   Yahoo   Google   Digital

    2. Request for Proposal: How to Make the Most of It

      Explore ClickZ (Feb 2 2012) Social Media Trends , Technology

      Request for Proposal: How to Make the Most of It
      How to develop a scoring system to evaluate marketing automation providers.

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    3. Growing Trends of Mobile Applications and Opportunities

      Explore PR-USA.net (Feb 2 2012) Technology

      ""Best Corporate Social Responsibility Company in Gujarat"" by GESIA* (Gujarat Electronics & Software Industries Association) Excellence Award by IES (Institute of Economic Studies) 2. National MSME Excellence Awards 2008 was presented by the Honorable ...

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    4. Mobile ad spending growing faster than expected

      Explore BtoB Magazine (Jan 26 2012) Social Media Trends , Technology

      New York—The U.S. mobile advertising market is growing faster than expected, expanding by 80% this year to $2.61 billion, according to a new report from eMarketer.

      Comment Mentions:   Google   Apple

    5. Mobile use will drive uptake of contactless payments

      Explore Marketing Jobs & Marketing News (Jan 25 2012) Technology

      It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many misgivings about Chip and PIN in its early days but now it is the norm with minimal user concerns. The uptake of contactless payments will undoubtedly increase in the

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    6. As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

      Explore PR News Online (Jan 23 2012) Technology

      Since smartphones are so ubiquitous, it might be easy for PR pros to overlook mobile as a platform for creating awareness, driving donations and causing sales. But that would be unfortunate. According to mobile experts, communications outreach in this area has never been more fruitful, and will only get...

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    7. The Evolution of Marketing Agencies and Consultancies

      Explore MarketingProfs (Dec 8 2011) Public Relations Industry Trends , Technology

      The Evolution of Marketing Agencies and Consultancies
      The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization. Read the full article at MarketingProfs

      Comment Mentions:   MarketingProfs

    8. What Marketing Automation Tool Is Right for You?

      Explore ClickZ (Dec 5 2011) Technology

      What Marketing Automation Tool Is Right for You?
      Five key considerations when selecting a marketing automation provider for your company.

      Comment Mentions:   CRM

    9. Brand comms strategies must evolve with technology

      Explore prweekus.com (Nov 23 2011) Technology

      Brand comms strategies must evolve with technology
      Let's talk about brands for a minute. I think this may be an area where semantics have overtaken common sense.

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    10. It Is Written on the Tablets: News Consumption Going Mobile

      Explore MarketingProfs (Oct 28 2011) Technology

      It Is Written on the Tablets: News Consumption Going Mobile
      Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research. Read the full article at MarketingProfs

      Comment Mentions:   Pew Research Center   Pew Research   MarketingProfs

    11. How Current Trade Show Trends Can Impact PR Initiatives

      Explore PR News Online (Oct 27 2011) Technology

      To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors....

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    12. B2B Marketers Moving Toward Online Content Strategies

      Explore MarketingProfs (Oct 20 2011) Technology

      B2B Marketers Moving Toward Online Content Strategies
      B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. Among surveyed B2B marketers, content marketing is more than two times more popular than advertising (print, TV, or radio) (32%). Below, additional findings from HiveFire's B2B Marketing Trends 2011 Report based on a survey

      Comment Mentions:   HiveFire   MarketingProfs

    13. iPad Optimization: Make Your Site Ready for the 'Middle' Screen

      Explore PR News Online (Oct 17 2011) Technology

      Making your Web site mobile-ready does not mean it's ready for tablets as well as phones. Here's the skinny on site readiness for the iPad....

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    14. There's no reason the next big innovation can't come from PR

      Explore prweekus.com (Oct 7 2011) Technology

      What happens when you pull money and brainpower together?

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    15. Marketers Get Primed for a Mobile Future

      Explore ClickZ (Oct 3 2011) Public Relations Industry Trends , Technology

      Marketers Get Primed for a Mobile Future
      Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.

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