1. Category: Client Coverage

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    1. Facebook Valuation: We Don't Know What We Don't Know

      View all 2 articles » Explore Forbes.com (Feb 9 2012) Client Coverage

      Facebook Valuation: We Don't Know What We Don't Know
      Guest post written by Peter Adriaens Peter Adriaens is a professor of engineering at the University of Michigan, where he focuses on business entrepreneurship in clean tech. What is Facebook actually worth? Here’s what we know. Yesterday, Facebook filed to raise $5 billion in an initial public offering. The company so far hasn’t said how many shares it hopes to sell, or at what price. On the secondary market, the stock recently traded at around $32 a share. Total valuation estimates have hovered

      Facebook offers plenty of reasons not to like its shares - Bottom Line   View article

      Comment Mentions:   Facebook   Google

    2. Entrepreneurs are only taught half the lesson

      Explore ft.com (Feb 9 2012) Client Coverage

      Entrepreneurs are only taught half the lesson
      Entrepreneurial education today is incomplete. It is no wonder that so little of the new knowledge produced from institutions of higher learning is commercialised; there is no formal methodology for teaching students how to transform their business acumen into value-creating enterprises. We are only building half of the bridge to entrepreneurial utopia and we need to finish the job. Some entrepreneurs work it out for themselves and cross the shark-infested waters to entrepreneurial success, but

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    3. Nine Tech Terms You Need to Know Before Starting a Business

      Explore Business & Small Business (Feb 2 2012) Client Coverage


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    4. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012) Client Coverage

      Content Curation Tools for B2B Marketing
      Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we had to fabricate the teeth and then pull them. With social media, especially the increase in blogging, and especially coming from the C-suite, you would think that content would no longer be an issu

      Comment Mentions:   Google   Forbes   HiveFire

    5. Digital Marketing in 2012: Predictions From 32 Industry Luminaries

      Explore cmo.com (Jan 5 2012) Client Coverage

      Digital Marketing in 2012: Predictions From 32 Industry Luminaries
      Digital Marketing In 2012: Predictions From 32 Industry Luminaries Topics: Channels, Leadership, Mobile Marketing, Social Media Marketing, Trends, Strategy Tags: Big Data, Content Marketing, Marketing Predictions, Marketing Technologies, Mobile Media, Print Publishing, Social Networks Publication: CMO.com Exclusive Date: January 03, 2012 Digital Is A Tool Marketing folks who are very savvy about digital marketing and who also have depth of experience in high-touch "analog" marketing will find th

      Comment Mentions:   Social Media Marketing   SEO   Digital

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