1. Articles from MarketWatch

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    1. 360i & Expion Form Strategic Partnership to Revolutionize Facebook

      Explore MarketWatch (Feb 28 2012) Social Media Trends

      NEW YORK, Feb 28, 2012 (BUSINESS WIRE) -- Digital agency 360i and social software firm Expion today announced a strategic partnership to revolutionize the way brands invest in Facebook. The partnership will result in the development of a powerful integrated earned and paid Facebook platform and services offering, bringing together community management, advertising, social applications and advanced analytics to measure and improve brands' Facebook marketing efforts. Under the partnership, 360i pa (Read Full Article)

      Mentions:   Facebook

    2. Visuals: Now a Requirement for Effective PR and Marketing Communications

      Explore MarketWatch (Jan 24 2012) Public Relations Industry Trends , Social Media Trends

      Visuals: Now a Requirement for Effective PR and Marketing Communications NEW YORK, Jan. 24, 2012 /PRNewswire via COMTEX/ -- Adding visuals to public relations and marketing messages continues to grow in importance, fueled in part by the rapidly growing interest in Pinterest, a free visual bookmarking service people use to visually bookmark and organize content they find interesting. The opportunity for brands to communicate visually is undeniable, and today on the Beyond PR blog, we delve into using visuals - and services like Pinterest - as part of an organization's (Read Full Article)

      Mentions:   SEO   PR Newswire

    3. Council of Public Relations Firms Announces 2012 Board of Directors

      Explore MarketWatch (Oct 27 2011) Public Relations Industry Trends , Social Media Trends

      Council of Public Relations Firms Announces 2012 Board of DirectorsMarketWatch (press release)"These are exciting times for public relations firms, as clients seek our counsel on a broadening array of marketing and corporate reputation initiatives," said Polansky. "In particular, clients are engaging public relations firms more and more to lead ... (Read Full Article)

    4. 2011 Mid-Year Marketing Trends Study Reveals Top Three Marketing Challenges

      Explore MarketWatch (Sep 27 2011) Public Relations Industry Trends , Technology

      2011 Mid-Year Marketing Trends Study Reveals Top Three Marketing ChallengesMarketWatch (press release)Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, ...and more » (Read Full Article)

      Mentions:   Los Angeles

    5. Companies that do good also do well

      Explore MarketWatch (Mar 23 2011)

      Companies that do good also do wellMarketWatchNo longer are corporate social responsibility and corporate profits mutually exclusive. Instead, doing good can help companies do well. When asked what was most important for a company's reputation, nearly two-thirds of those Edelman interviewed cited ... (Read Full Article)