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    1. Influential Reach: Tracking and Measuring Social Media's Impact

      Explore Gather News Channel (Jan 31 2012) Social Media Trends

      Influential Reach: Tracking and Measuring Social Media's Impact Influential reach is a core metric, if not the most important metric, for social media advertising and engagement marketing. Influential reach is a measure of the reach achieved with a marketing campaign, . . . (Read Full Article)