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Should blue chip companies be taking social media more seriously?
Explore blogs.cfoworld.co.uk (Feb 10 2012) Social Media Trends
It’s a common complaint of mine that too much lip service is paid to issues such as corporate social responsibility. It’s a theme all FTSE 100 companies tell investors and other stakeholders they care about. After all, they publish reams of boring information on this topic every year. Designed to assuage concerns about the environment, working conditions and other social issues, the reality is that much of the material is only there because someone wants to tick a box. It’s largely meaningless g
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