Is Your Business Antisocial?

Explore webpronews.com (Jun 22 2011) Social Media Trends

Is Your Business Antisocial?WebProNewsAnother 30-40% place social in corporate communications. In these cases, social media is relegated to just that, a function of marketing. Any other corporate approaches to social media are most likely siloed within other business units and as a result, ...and more » (Read Full Article)

Comment Mentions:   Microsoft

9 Online Resources For Those Looking To Break Into PR

Explore webpronews.com (May 17 2011)

9 Online Resources For Those Looking To Break Into PRWebProNewsShel Holtz and Neville Hobson typically record two podcasts a week taking on various topics in the PR and corporate communications industries. They usually use one podcast as the “report” for the week–think of it as a 45-minute CNN-type newscast for PR ... (Read Full Article)

Comment Mentions:   Microsoft   Bing

How To Save Your Butt When The Social Media Bubble Bursts

Explore webpronews.com (Apr 19 2011) Social Media Trends

How To Save Your Butt When The Social Media Bubble BurstsWebProNewsSo when I hear another round of gurus pontificating last week about the unnecessary annoyance of measuring social media activities I want to shake somebody. I am so very sick of people who have never had to work in a corporate bureaucracy or manage ... (Read Full Article)

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Public Engagement Takes More Than One Media Platform

Explore webpronews.com (Apr 15 2011)

There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies … Continue reading → (Read Full Article)

Comment Mentions:   Mashable   The Huffington Post

Stop Thinking About Social Media as a Separate Marketing Channel

Explore webpronews.com (Nov 18 2010)

Comment Mentions:   Google