1. Articles from Version 2.0 Communications

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    1. Is there Really No Such Thing as ‘Bad PR’?

      Explore Version 2.0 Communications (Apr 3 2012)

      In today’s Wall Street Journal Francesco Guerrera contemplates the degree of damage caused by recent corporate crises at JetBlue (pilot breakdown), Global Payments (personal data exposed) and BATS Global Markets (IPO killed).  Looking at stock performance, customer bookings and credit card usage in the wake of the individual disasters, the piece questions if our socially-networked, [...] (Read Full Article)

    2. A New Route to SXSW: How One Band Rocked Crowdfunding

      Explore Version 2.0 Communications (Mar 23 2012) Social Media Trends

      A New Route to SXSW: How One Band Rocked Crowdfunding   Crowdfunding, or the act of pooling resources together for a common goal, recently became popular as a funding tool for technology startups, though it can occur for a variety of purposes, from charity donations to funding to start small businesses and create jobs. Richard James and the Name Changers, a band from the Greater [...] (Read Full Article)

    3. I came for the education – some of my favorite panels

      Explore Version 2.0 Communications (Mar 16 2012) Social Media Trends

      One of the best parts about SXSW is the knowledge that others bring to the event. The convention center was busy with activity all week, and I attended several really great panels. I wanted to provide an overview of a couple of them for your reading pleasure: How to Connect with the Right Festivals & [...] (Read Full Article)

    4. Bruce Springsteen: social media genius?

      Explore Version 2.0 Communications (Mar 15 2012) Social Media Trends

      During today’s SXSW keynote, Bruce Springsteen took the stage to a packed room to talk music, politics and life. As I looked around and saw the faces of the thousands of people in the room captivated by his speech about his history and musical influences, it struck me that Bruce really understands marketing in the [...] (Read Full Article)

    5. Keep Austin Social

      Explore Version 2.0 Communications (Mar 14 2012) Social Media Trends

      Keep Austin Social   When I arrived to Austin late last night, one of the first things I noticed in the airport gift shops was stickers, t-shirts, water bottles and more with the “Keep Austin Weird” slogan. After exploring the city for a day, I realized it really was a quirky town with lots of character. While “weirdness” might [...] (Read Full Article)

    6. Taking Advantage of the Latest YouTube Sensation: People Have a lot of Sh*t to Say

      Explore Version 2.0 Communications (Feb 16 2012) Social Media Trends

      Unless you are living under a rock, you have likely seen at least one of the popular “Sh*t People Say” videos that have been making the rounds online  What started as a trend built around social profiles (girls, single girls, yogis, New Yorkers) quickly took over the professional space as well with the influx of [...] (Read Full Article)

    7. A By-The-Numbers-Look at Why Tim Tebow is Capturing Our Attention (Hint: It has little to do with football)

      Explore Version 2.0 Communications (Jan 13 2012)

      A By-The-Numbers-Look at Why Tim Tebow is Capturing Our Attention (Hint: It has little to do with football) At Version 2.0, we’re typically focused on the business section headlines and the executives behind them. But this week, as the New England Patriots prepare for their divisional playoff matchup against the Denver Broncos tomorrow night, it has been hard to ignore the onslaught of buzz surrounding not our beloved QB Tom Brady, but his [...] (Read Full Article)

    8. Theaters brings social media into the mix

      Explore Version 2.0 Communications (Jan 9 2012) Social Media Trends

      While the value of social media has finally been accepted by many marketers, it’s clear it’s still a long way from reaching its full capacity. Tools and tactics are introduced all the time, and this recent article from The Boston Globe discusses the newest industry embracing the phenomenom: live performance theaters. This is a surprising clash of the old [...] (Read Full Article)

      Mentions:   Boston Globe

    9. Barbie is Still #1

      Explore Version 2.0 Communications (Dec 20 2011)

      As we hit the stores or search online to finish up our holiday shopping during these last hectic days before Christmas, it strikes me how significantly brand drives many of the purchase decisions (and gift requests!) that all of us make during the holiday shopping season as well as throughout the year.  According to data [...] (Read Full Article)

    10. Dear Customer: You’re Wrong

      Explore Version 2.0 Communications (Dec 7 2011) Social Media Trends

      The feud that has erupted on social media between Alec Baldwin and American Airlines has already claimed some victims – namely, Baldwin’s Twitter account, which he has decommissioned after a series of rants in response to being removed from an American Airlines flight for refusing to turn off his iPad before take-off.   Not among [...] (Read Full Article)

      Mentions:   Facebook

    11. More on CEOs and Brand Stewardship

      Explore Version 2.0 Communications (Sep 26 2011)

      Following up on my last blog post, I wanted to share highlights of a conversation I had recently with Version2.0 client, Josh Green, the founder and CEO of Panjiva. Panjiva is celebrating its 5th birthday this year. In recognition of this milestone (five years of brand building), and because Josh has been front and center [...] (Read Full Article)

      Mentions:   Apple

    12. CEOs and Brands: A Defining Relationship

      Explore Version 2.0 Communications (Sep 7 2011)

      New York Times reporter Adam Bryant’s new book, “The Corner Office,” offers up words of wisdom curated from more than 70 interviews with successful CEOs from Bryant’s weekly Sunday New York Times column .  The book is terrific, a master class for those currently occupying the corner office as well as executives who aspire to [...] (Read Full Article)

      Mentions:   New York Times   Rupert Murdoch

    13. Whitey Bulger Defeat Announced Via Tweet

      Explore Version 2.0 Communications (Jun 23 2011) Social Media Trends

      Whitey Bulger Defeat Announced via Tweet Last night and early this morning, people around the country were glued to their smartphones, TVs and radios after hearing the news that South Boston mobster James “Whitey” Bulger and his girlfriend Catherine Greig were arrested in Southern California. Whitey, accused of 19 murders among various other federal charges, skipped town in 1995 to avoid being indicted for federal racketeering. In the midst of this latest breaking news, what we as PR profession (Read Full Article)

    14. Power Plays & Powerful Results

      Explore Version 2.0 Communications (Jun 17 2011) Public Relations Industry Trends

      What PR Pros can takeaway from the Bruins’ Stanley Cup run After 39 years, the Boston Bruins finally proved they are champions, defeating the early favorite Vancouver Canucks to win the Stanley Cup. In between our nail biting, cheering and celebrating, the team at Version 2.0 paused to think about what PR pros can learn from the Bruins’ success. The finals provided their fair share of drama, from Vancouver’s Alex Burrows biting the fingers of Boston’s Patrice Ber (Read Full Article)

    15. Night of the Living Social Media Campaign

      Explore Version 2.0 Communications (May 23 2011) Social Media Trends

      They are mindless and decaying, they want to eat your flesh, and they signal the end of civilization as we know it. Zombies are pretty freakin’ scary. But for the Centers for Disease Control and Prevention (CDC), enlisting their help to raise awareness of emergency preparedness was anything but horrific. Last Monday, the CDC posted an [...] (Read Full Article)

    16. A Royal PR Opportunity Presents Itself

      Explore Version 2.0 Communications (Apr 28 2011)

      A Royal PR Opportunity Presents Itself Business Insider: How Kate Middleton Will Demolish Your Workplace on April 29 Business Insider: How Kate Middleton Will Demolish Your Workplace on April 29 Amidst countless stories about the pending Royal nuptials (our favorite: “Unemployed English Girl to Marry Soldier from a Welfare Family”) we’ve considered how best to insert our clients into the massive Will-and-Kate news cycle. After all, good PR is all about understanding the news cycle and taking ad (Read Full Article)

    17. “What Happened to Common Sense?”

      Explore Version 2.0 Communications (Mar 16 2011)

      Many years ago a mentor told me “PR isn’t rocket science or brain surgery, it is common sense and you’ll be astounded by how many people don’t have it.” That sentiment rings true this morning as I open the New York Times. Stuart Elliot’s piece “When the Marketing Reach of Social Media Backfires” recaps two of the latest examples of brands (Chrysler and Aflac) that have come under fire because of offensive tweets. In fact, a blunder by Chrysler’s social med (Read Full Article)

      Mentions:   New York Times

    18. Shortcuts and Tips for a SXSW Virgin

      Explore Version 2.0 Communications (Mar 16 2011)

      As the SXSW Interactive festival winds to a close, we leave the warm sun of Austin and return to Boston, where the first hints of spring are slow to emerge, and the inbox has piled up almost beyond recognition. It has been a great show, marked by thought-provoking discussions and mind-blowing presentations, and it has been an eye-opener for these South By virgins. Now that we know what the show’s really all about, we are already formulating our strateg (Read Full Article)

    19. Dispatch: South by Southwest

      Explore Version 2.0 Communications (Mar 14 2011)

      Dispatch: South by Southwest “My God, they’re rolling their own!” That comment, uttered by Tom Ashbrook, the NPR host and moderator of the “Brave New World: Debating Brands’ Role as Publishers” panel here at SXSW, cut right to the heart of the issue. If brands are “rolling their own” by developing and publishing content – a role once played exclusively by journalists – then what does that mean for journalism? What does that mean for branding? And, most important, what does it mean for consumers (Read Full Article)

      Mentions:   NPR

    20. It’s an iPad world: are you living in it?

      Explore Version 2.0 Communications (Feb 3 2011) Technology

      It’s an iPad world: are you living in it? “New times demand new journalism,” said venerable news titan Rupert Murdoch yesterday when he officially unveiled The Daily, a digital only newspaper tailored specifically for the iPad. For iPad users The Daily is just the latest innovative application that glues them to their device – and solidifies iPad’s leadership status within the red-hot tablet market. But The Daily is much more than an iPad-only publication formatted for the device’s screen si (Read Full Article)

      Mentions:   Rupert Murdoch   The Daily

    21. Version 2.0 is looking for YOU!

      Explore Version 2.0 Communications (Jan 28 2011)

      Are you a true media and analyst relations expert with a successful track record of leveraging strong influencer relationships to get your clients covered? If so then we want to talk to you! Version 2.0 is growing fast and looking for true “news hound” PR pros who enjoy executing successful pitches that cut through the noise. For more details on just the kind of communications expert we’re looking for, see our ad on Pub Club (log-in required). If you think you’ (Read Full Article)

    22. Biting the hand that pats you down

      Explore Version 2.0 Communications (Dec 21 2010)

      TSA The past few weeks’ coverage of horrific three-day delays in Heathrow Airport, record Midwestern snow paralyzing O’Hare and threatened boycotts of body scanners have got us thinking: how is the Transportation Safety Administration (TSA) communicating with the public and managing its image in the minds of American consumers? We seasoned travelers tend to sneer at less experienced airport-goers, especially around the holidays, when weather woes and flight sna (Read Full Article)

      Mentions:   New York Times   USA Today

    23. Overcome the Deluge Through Content Curation

      Explore Version 2.0 Communications (Dec 13 2010)

      Over dinner recently, our client, content marketing solution provider, HiveFire, talked with a group of CMOs and PR executives from companies like ATG, CVS Caremark and Eloqua about the challenges of striking the right balance between created and third-party content. In particular, these executives expressed what we have been feeling all along: the industry-wide need for effective content curation to eliminate the sense of being overwhelmed by the (Read Full Article)

      Mentions:   HiveFire

    24. Newspaper Endorsements 2.0

      Explore Version 2.0 Communications (Nov 3 2010)

      Newspaper Endorsements 2.0 Vote button Today’s hotly — and not-so-hotly — contested elections have our minds on politics, and as voters head to the polls, we’ve been wondering about the influence that newspapers have had on people’s decisions to vote Democrat, Republican, Independent, or not at all. For example, on NPR affiliate WBUR we heard Suzanne Bump, a candidate for State Auditor, boast of her endorsements in every major newspaper in the state. A nice stat to cite, but does it matter to vo (Read Full Article)

      Mentions:   Pew Research Center   NPR