1. Articles from PR Newswire

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    1. IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

      Explore PR Newswire (Apr 16 2012) Social Media Trends

      IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality? ARMONK, N.Y., April 16, 2012 /PRNewswire/ -- A new IBM study of the media and entertainment market (NYSE: IBM), reveals that as consumers adopt an increasing number of digital devices, four distinct new "digital personalities" are emerging. This shift is compelling companies to adopt more... (Read Full Article)

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    2. 2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices

      Explore PR Newswire (Jan 31 2012) Public Relations Industry Trends

      ST. LOUIS, Jan. 31, 2012 /PRNewswire/ -- Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the... (Read Full Article)

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    3. iContact Study of Republican Presidential Candidates' Social Media Strategies Reveals Key Takeaways for Small Businesses

      Explore PR Newswire (Jan 18 2012) Social Media Trends

      RALEIGH, N.C., Jan. 18, 2012 /PRNewswire/ -- Social media strategies used in Republican presidential candidate campaigns can be applied by small businesses to enhance their digital marketing efforts, according to a recent study by leading social media and email marketing... (Read Full Article)

      Mentions:   Facebook   Google   ROI

    4. YouTube Trumps Facebook in Youth EquiTrend® Study and Earns "Social Media Brand of the Year" Honors

      Explore PR Newswire (Nov 2 2011) Social Media Trends

      YouTube Trumps Facebook in Youth EquiTrend® Study and Earns "Social Media Brand of the Year" Honors NEW YORK, Nov. 2, 2011 /PRNewswire/ -- YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend® study from Harris Interactive (NASDAQ: HPOL). However, when social... (Read Full Article)

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    5. $211 Billion and So Much to Buy -- American Youths, the New Big Spenders

      Explore PR Newswire (Oct 26 2011)

      NEW YORK, Oct. 26, 2011 /PRNewswire/ -- Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse(SM) study, the purchasing power of today's youth is something that should not be... (Read Full Article)

    6. New Research from Upstream and Luth Research Sheds Light on Types of Mobile ...

      Explore PR Newswire (Aug 10 2011) Technology

      New Research from Upstream and Luth Research Sheds Light on Types of Mobile ...PR Newswire (press release)Upstream is a global mobile marketing technology and solutions provider, offering its Marketing Communications Suite (MCS) that combines real-time, optimized communications; game mechanics and dynamics; contextualization and personalization with ... (Read Full Article)

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    7. Research Measures Effectiveness of Packaging Brand Messages as Newsworthy Video

      Explore PR Newswire (Jun 21 2011)

      Research Measures Effectiveness of Packaging Brand Messages as Newsworthy Video Research Measures Effectiveness of Packaging Brand Messages as Newsworthy VideoPR Newswire (press release)Earned media is typically classified as editorial coverage resulting from media relations' efforts whereas paid media broadly includes advertising and brand campaigns. The study was conducted using video assets supplied by a major automotive maker and ...and more » (Read Full Article)

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    8. The Ten Worst Media Disasters of 2010

      Explore PR Newswire (Dec 20 2010)

      The Ten Worst Media Disasters of 2010PR Newswire (press release)He is president of Phillips Media Relations (www.PhillipsMediaRelations.com), a media and presentation training firm with offices in NYC, DC, and LA. ...and more » (Read Full Article)

      Mentions:   CNN   ABC

    9. Meredith Corporation Broadens Mobile Marketing Capabilities by Completing ...

      Explore PR Newswire (Jul 13 2010) Social Media Trends

      Meredith Corporation Broadens Mobile Marketing Capabilities by Completing ...PR Newswire (press release)... viral marketing leader New Media Strategies; healthcare marketing communications specialists Big Communications; database strategy and analytics experts ... (Read Full Article)

      Mentions:   Social Media   Nielsen