1. Articles from Econsultancy

    econsultancy.com

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    1. Six tips for an effective online press room

      Explore Econsultancy (Apr 4 2012) Public Relations Industry Trends

      Six tips for an effective online press room What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need? (Read Full Article)

      Mentions:   Google

    2. Mobile: more than just a hot topic

      Explore Econsultancy (Feb 28 2012) Technology

      Mobile: more than just a hot topic While mobile internet has been around for some time, it’s only now that it is really starting to gain momentum as a valuable business tool. (Read Full Article)

    3. Social media for the healthcare industry: examples from MENA

      Explore Econsultancy (Feb 8 2012) Public Relations Industry Trends , Social Media Trends

      Social media for the healthcare industry: examples from MENA Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a twitter and Facebook account that has remained dormant because you lack a proper engagement strategy? Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age. The most challenging part of implementing a successful social media campaign is pulling in the relevant audience. Like in any other website, social media is dri (Read Full Article)

      Mentions:   Facebook   Social Media Marketing

    4. 25 business-tastic B2B social media case studies

      Explore Econsultancy (Oct 21 2011) Social Media Trends

      I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. (Read Full Article)

      Mentions:   Facebook   CRM

    5. PR has a big role in joined up marketing, but can it step up?

      Explore Econsultancy (Oct 6 2011) Social Media Trends

      PR has a big role in joined up marketing, but can it step up? Joined up marketing should be a reality for every type of business these days, and as more companies realise the benefits a joined up approach will bring, PR should be perfectly positioned to play a key part. (Read Full Article)

      Mentions:   SEO

    6. 50 Search Marketing Tips For Beginners

      Explore Econsultancy (Sep 8 2011) Social Media Trends

      50 Search Marketing Tips For Beginners How can you make the most of your SEO budget? What techniques get you penalised by the search engines? Is it possible to increase the returns on your optimisation investment? (Read Full Article)

      Mentions:   Facebook   PPC

    7. Twitter for business: the experts' view

      Explore Econsultancy (Aug 8 2011) Social Media Trends

      Twitter for business: the experts' view Earlier this year, Twitter celebrated its 5th anniversary. The social platform now has 200m users, generates over 200m tweets and handles over 1.6bn search queries per day. (Read Full Article)

      Mentions:   SEO

    8. How do you prioritise social media metrics?

      Explore Econsultancy (Jun 23 2011) Social Media Trends

      How do you prioritise social media metrics? A key part in creating a social media strategy is to ensure that you have a coherent set of measures that align with that strategy. But how do you prioritise the multitude of measures that are available to you? (Read Full Article)

    9. Ten ways to advertise your business on Facebook

      Explore Econsultancy (Jul 16 2010)

      The marketing potential of Facebook is huge, but many companies struggle to devise a strategy thats suitable for such a social platform. (Read Full Article)

      Mentions:   Facebook