1. Articles from inc.com

    1-5 of 5

    1. How to Land That All-Important First Customer

      Explore inc.com (Apr 26 2012) Client Coverage

      How to Land That All-Important First Customer No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers. First Customer Lemonade Stand Corbis Tweet If your company makes 99-cent consumer items, it should be easy to get customers to try one. But what if you have a brand-new product aimed at major corporations? Large companies are famously risk-averse, and few will take a chance on an unknown. That was the conundrum facing Josh Green, founder (Read Full Article)

    2. Smackdown: LinkedIn vs. Twitter

      Explore inc.com (Apr 19 2012) Social Media Trends

      Smackdown: LinkedIn vs. Twitter Those Twitter 'influencers' you're chasing to help you spread the word? They might not be worth your time and effort. If you're trying to leverage Twitter users—especially Twitter "influencers"—to build broader awareness, draw a large audience, and generate significant traffic, you're probably wasting your time. Do this: Scroll through a few random Twitter feeds. What do you see? Lots and lots ... (Read Full Article)

      Mentions:   Facebook   Google

    3. Why I'm Betting on PR

      Explore inc.com (Jan 4 2012) Public Relations Industry Trends

      Why I'm Betting on PR As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here's a little insight into my madness. PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget. Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. (I'm not kidding.) The results will be announced in early 2012. It' (Read Full Article)

      Mentions:   Public Relations Society of America   Prsa   ROI

    4. 9 Buzzwords Your Start-up Should Never Use

      Explore inc.com (Nov 14 2011) Social Media Trends

      9 Buzzwords Your Start-up Should Never Use You might think a little B-school blather will impress investors and customers. Don't kid yourself. Let’s try an experiment. First, read this: “Acme Industries today announced a groundbreaking strategic partnership with a leading solutions provider to create an exclusive, dynamic, state of the art application that will revolutionize the social media user experience.” Now look away, close your ... (Read Full Article)

    5. The Hills Are Alive With Social Chatter

      Explore inc.com (Jan 13 2011)

      The Hills Are Alive With Social Chatter Sam von Trapp is a self-described "kid from the woods," but turning that connection and fascination with nature into a realistic and profitable business idea never occurred to him. The son of Johannes von Trapp and grandson of Maria von Trapp (the inspiration for Disney's famous 1965 movie The Sound of Music), the now 37-year-old Sam returned to the family's resort and Austrian-style lodge in Stowe, Vermont, in December 2008. As a child, Sam spent a lot of time in the woods—whether cross-country (Read Full Article)

      Mentions:   Facebook