1. Articles from Yahoo! Finance

    finance.yahoo.com

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    1. Qualitative Analysis: What Makes A Company Great?

      Explore Yahoo! Finance (Nov 4 2011)

      To understand the qualities that make for a great company, investors must dig deep into "soft" metrics. (Read Full Article)

      Mentions:   S&P   Forrester Research   Warren Buffett

    2. Marketing Decision Makers Reveal Strategic Priorities in New Survey from Bizo; Social Media Measurement Stands Out

      Explore Yahoo! Finance (Aug 24 2011)

      Bizo, the leading solution for reaching and engaging business professionals online today unveiled the results of an online survey of leading in-house and agency marketers. The results from more than 520 strategic marketers reveal that they are getting ready for the busiest season of the year and while they are betting big on new initiatives in social, some are also doubling down on old favorites ... (Read Full Article)

      Mentions:   Microsoft

    3. Mastering Strategic PR Messaging: How Message Mapping Can Earn PR Pros Greater Ink, ROI and C-Suite Influence

      Explore Yahoo! Finance (Apr 19 2011)

      Mastering Strategic PR Messaging: How Message Mapping Can Earn PR Pros Greater Ink, ROI and C-Suite Influence OAKLAND, CA--(Marketwire - 04/19/11) - PR professionals looking for a powerful, foolproof technique for organizing their company's key messages so all their communications are unified, their top spokespeople can easily deliver them, and their publics remember them vividly, should join PR University on this exclusive webinar called: Mastering Strategic PR Messaging: How Message Mapping Can Earn ... (Read Full Article)

      Mentions:   ROI

    4. PR Newswire's Virtual Event Discussed the Growing Importance of Communications and Measurement of Corporate Social ...

      Explore Yahoo! Finance (Jul 22 2010)

      PR Newswire's Virtual Event Discussed the Growing Importance of Communications and Measurement of Corporate Social ... PR Newswire's Virtual Event, "Engage CSR 2010," discussed the growing importance of communications and measurement of Corporate Social Responsibility in today's business environment. Â The virtual event, which took place on June 30, 2010, brought together CSR managers as well as PR and IR professionals to showcase the growing importance of communicating corporate social responsibility ... (Read Full Article)

      Mentions:   Microsoft   PR Newswire   Corporate Social Responsibility