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    1. Crisis communication series: Effective response

      Explore Knoxville News Sentinel (May 2 2011) Public Relations Industry Trends , Social Media Trends

      Crisis communication series: Effective responseKnoxville News SentinelSince Gorney's article was published in 2002, another layer has since been added to the complexity of crisis communications management: social media. The Tylenol case of '82 will remain, however, one of the key case examples of corporate crises managed ...and more » (Read Full Article)

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    2. Expert advice: When bad things happen

      Explore Knoxville News Sentinel (May 2 2011) Public Relations Industry Trends , Social Media Trends

      Expert advice: When bad things happen Expert advice: When bad things happenKnoxville News SentinelThe first thing experts will tell you about crisis communications is to have a plan: prepare before disaster strikes. Whether your organization has written such a plan - just finished or gathering dust, your thinking you ought to come up with one, ...and more » (Read Full Article)

    3. Crisis communication series: Common mistakes

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      Crisis communication series: Common mistakesKnoxville News SentinelI've seen companies respond to basic press inquiries in days rather than minutes or hours, mismanage funds, appoint internal staff to lead the response with little to no crisis communications experience, and - my all-time favorite - death by ... (Read Full Article)

    4. Crisis communications series: Using social media

      Explore Knoxville News Sentinel (May 2 2011) Social Media Trends

      Crisis communications series: Using social mediaKnoxville News SentinelAs with other parts of a crisis communications plan, social media activity requires a commitment to credibility, accuracy and timeliness. The key elements of a successful social media role in crisis communications include: A post-crisis plan to analyze ...and more » (Read Full Article)

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