1. Articles from iMedia Connection

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    1. 6 Ways The Social Web Is Revolutionizing Market Research

      Explore iMedia Connection (Feb 1 2012) Social Media Trends

      For decades, traditional research practices have informed marketing strategy for major brands. While this has proven indispensable in crafting marketing communications, this type of research lacks the dimension required to paint the full picture of a consumer's mindset, especially in a new era of discovery where a marked shift in consumer behavior has exponentially accelerated change in the world around us. People today are equipped with the tools and means that allow them to function as real-ti (Read Full Article)

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    2. iMedia Connection

      Explore iMedia Connection (Jan 31 2012) Public Relations Industry Trends , Social Media Trends

      Most companies have accepted the fact that by now they ought to be engaging in social media activities in one form or another. Those who are late to the party, however, are often from highly-regulated industries such as financial services or pharmaceuticals. Despite the promise of genuine, real-time communications with customers that could greatly benefit marketing and public relations efforts, social media can present quite the challenge with regard to regulatory compliance. Organizations need (Read Full Article)

    3. Video essentials: A 5-minute tutorial

      Explore iMedia Connection (May 19 2011)

      (Read Full Article)

    4. 10 simple tips for Facebook and Twitter success (page 2 of 2)

      Explore iMedia Connection (Apr 13 2011)

      Corporate social responsibility, awareness and action, must be congruent with the brand. Then, and only then, will it be perceived as real, engaging, inclusive, thoughtful, long-term and social . When the going gets tough, go online The web can be a ... (Read Full Article)