1. Articles from smartcompany.com.au

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    1. Advertising in the digital age

      Explore smartcompany.com.au (Nov 1 2011) Public Relations Industry Trends , Social Media Trends

      Advertising in the digital ageSmartCompany.com.auFor example, all of the major industry players are now diversified marketing communications holding companies after acquiring complementary businesses like public relations agencies, market research firms, digital advertising agencies and web ... (Read Full Article)

      Mentions:   Facebook   Digital

    2. CRM as a business strategy

      Explore smartcompany.com.au (Jun 26 2011) Social Media Trends

      CRM as a business strategy CRM as a business strategySmart CompanyThere has been and will continue to be an increased focus on data analysis as companies continue to invest in measuring social media, understanding customer value and modeling customer behaviour. If you don't use your data to talk to your customers, ...and more » (Read Full Article)

      Mentions:   Google   CRM