1. Articles from Business & Small Business

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    1. How Top Employers Say 'We Love Moms'

      Explore Business & Small Business (May 11 2012)

      How Top Employers Say 'We Love Moms' More women are working outside the home than ever. If you're looking for ways to retain top talent, consider these ideas for supporting working moms. (Read Full Article)

    2. Nine Tech Terms You Need to Know Before Starting a Business

      Explore Business & Small Business (Feb 2 2012) Client Coverage

      No matter what kind of small business you're starting or running, you will be expected to understand the jargon and culture of online information technology. That will be true whether you're building your website yourself or hiring pricey contractors to lead your business to Internet glory. Full Web fluency is almost never necessary for success. As a busy entrepreneur, you have a million things to do. But a working knowledge of the terms and concepts businesses use online can be critical. Here i (Read Full Article)

    3. Why Content Marketing Is King

      Explore Business & Small Business (Oct 27 2011)

      Why Content Marketing Is King When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marke (Read Full Article)

      Mentions:   HiveFire

    4. The Power of Harry Potter's Marketing Potion

      Explore Business & Small Business (Jul 15 2011)

      The Power of Harry Potter's Marketing Potion Entrepreneur (blog)The Power of Harry Potter's Marketing PotionEntrepreneur (blog)No one knows that better than marketing communications expert Susan Gunelius, author of Harry Potter: The Story of a Global Business Phenomenon (Palgrave Macmillan, 2008). Here are three Harry Potter-inspired tips from Gunelius that small-business ...and more » (Read Full Article)

      Mentions:   Facebook

    5. Six Quick-Hit Marketing Ideas for Social Media

      Explore Business & Small Business (May 23 2011) Social Media Trends

      Add some short-term sizzle to your year-long marketing campaign. (Read Full Article)

      Mentions:   Facebook

    6. Five Reasons Why Your Mission Statement Probably Stinks

      Explore Business & Small Business (Apr 29 2011)

      Five Reasons Why Your Mission Statement Probably Stinks Steer clear of these common traps and you'll be on the path to creating a statement that defines your business. (Read Full Article)

    7. Don't Ignore the Easiest Place to Find Customers

      Explore Business & Small Business (Apr 22 2011)

      Don't Ignore the Easiest Place to Find Customers Entrepreneur (blog)Don't Ignore the Easiest Place to Find CustomersEntrepreneur (blog)Of course, keeping up a constant stream of marketing communications can be daunting. But if the enticement of boosting sales isn't enough, it should be some comfort to know that getting shoppers to come back is almost always an easier -- and cheaper ... (Read Full Article)

    8. Building Your Brand with Social Media

      Explore Business & Small Business (Jan 4 2011)

      Building Your Brand with Social Media Five steps to establishing a credible online presence for your small business. Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing. While perhaps initially daunting, the trick is to break the process into manageable pieces. From creatin (Read Full Article)

      Mentions:   Facebook   Google

    9. Is Your Email Marketing Ready for 2011?

      Explore Business & Small Business (Dec 29 2010) Social Media Trends

      Is Your Email Marketing Ready for 2011? EntrepreneurIs Your Email Marketing Ready for 2011?EntrepreneurInclude links to your Facebook, Twitter and LinkedIn pages in your e-mail marketing communications. Don't forget to provide reasons why subscribers should ... (Read Full Article)