1. Articles from Advertising Age

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    1. It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations

      Explore Advertising Age (May 2 2012) Public Relations Industry Trends

      It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations Advertising agencies need to learn how public relations can actually improve their creative thinking. (Read Full Article)

      Mentions:   Apple   Steve Jobs   Don Draper

    2. Stat of the Day: The Agency Report Edition

      Explore Advertising Age (May 1 2012) Social Media Trends

      Stat of the Day: The Agency Report Edition The DataCenter's agency report has the scoop on nearly 1,000 U.S. agencies, networks and holding companies, as well as key accounts, specialties execs, and profiles. Here are five stats from the report as a teaser. (Read Full Article)

    3. Going Virtual: Technology Not Seen as Substitution for Touch

      Explore Advertising Age (Apr 29 2012)

      Going Virtual: Technology Not Seen as Substitution for Touch Online communication has become ubiquitous as more agencies and clients scale back on travel, but is something lost when business is done virtually? (Read Full Article)

      Mentions:   Forrester Research

    4. More PR Agencies Get Into Media-Buying Game

      Explore Advertising Age (Apr 29 2012) Public Relations Industry Trends

      More PR Agencies Get Into Media-Buying Game It might seem unusual, but it's a growing trend in public relations, where the core competency -- storytelling -- is increasingly cutting across not just earned but paid media. (Read Full Article)

    5. Market With Messages That Tap Into Man's Primal Urges

      Explore Advertising Age (Apr 26 2012)

      Market With Messages That Tap Into Man's Primal Urges Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues. (Read Full Article)

    6. Social Media Advertising Is Set to Explode. Who Will Control It?

      Explore Advertising Age (Apr 23 2012) Social Media Trends

      Social Media Advertising Is Set to Explode. Who Will Control It? At stake is who will control, and earn the lucrative fees, from the cash companies are pouring into Facebook and Twitter ads. (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    7. Let's Act Responsibly to Avoid Ruining the Marketplace of Ideas

      Explore Advertising Age (Apr 22 2012) Public Relations Industry Trends

      The discussion about regulating the public-relations profession is back in the news. We've been down this road before, seemingly every time a string of ethical transgressions crops up. (Read Full Article)

      Mentions:   Public Relations Society of America

    8. What CRM Means In a Social Age

      Explore Advertising Age (Mar 26 2012) Social Media Trends , Technology

      What CRM Means In a Social Age Many marketers now have more fans and followers across social media than they do e-mail or direct subscribers. (Read Full Article)

      Mentions:   CRM

    9. Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?

      Explore Advertising Age (Mar 23 2012)

      Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0? The future won't hinge on content; an unlimited supply is a given. It will hinge on the discovery of content. (Read Full Article)

      Mentions:   Facebook   Google   Apple

    10. Social Apps Don't Need SXSW to Break Out Anymore

      Explore Advertising Age (Mar 13 2012) Technology

      Social Apps Don't Need SXSW to Break Out Anymore But getting on Technologizer blogger Harry McCracken's radar screen can help. Just ask Pinterest. (Read Full Article)

      Mentions:   Apple

    11. What Does It Say About Brands When @Chrisbrown Is Bigger On Twitter Than Nike?

      Explore Advertising Age (Mar 12 2012) Public Relations Industry Trends , Social Media Trends

      Nike, Starbucks, Disney and Whole Foods. Would it surprise you to hear that these four brands have fewer Twitter followers than singer Chris Brown? (Read Full Article)

      Mentions:   Facebook

    12. Social-Media Lessons Can Be Gleaned From Media Innovators

      Explore Advertising Age (Mar 11 2012) Social Media Trends

      Journalism has long favored the quick. Today, however, the proliferation of digital technologies has spurred a different need for speed. Specifically, the Fourth Estate is feeling increased pressure to become immediately ubiquitous on every mobile... (Read Full Article)

      Mentions:   Mashable   Google   Reuters

    13. Why Marketers Never Learn From Others' Social Media Mistakes

      Explore Advertising Age (Mar 8 2012) Social Media Trends

      Why Marketers Never Learn From Others' Social Media Mistakes The story of social media lessons not learned is the overriding theme of the last eight years in social media communications. (Read Full Article)

      Mentions:   Facebook

    14. Thriving On the New Facebook: Four Steps For Your Brand

      Explore Advertising Age (Mar 2 2012) Social Media Trends

      Thriving On the New Facebook: Four Steps For Your Brand Most of the time, the people who manage brand pages for big companies are not the same people buying ads on Facebook, who are not the people making the content. (Read Full Article)

      Mentions:   Facebook   Google   CRM

    15. Facebook's Brand Timeline Can Be a Bridge to Millennials

      Explore Advertising Age (Feb 29 2012) Public Relations Industry Trends

      Facebook's Brand Timeline Can Be a Bridge to Millennials Facebook's brand timeline will unlock a world of possibilities for CMOs at heritage brands to build connections with millennials through interactive history. (Read Full Article)

    16. What Is Content Marketing?

      Explore Advertising Age (Feb 28 2012) Social Media Trends

      What Is Content Marketing? Content doesn't interrupt, it attracts. And it is attracting advertisers in droves. (Read Full Article)

      Mentions:   Facebook   Altimeter Group

    17. How to Keep Your Super Fans From Becoming Super Enemies

      Explore Advertising Age (Feb 12 2012) Social Media Trends

      How to Keep Your Super Fans From Becoming Super Enemies The passion that drives a super fan today is very similar to that of the Snapple-lovers of the early '90s, but the modes of engaging, promoting and interacting with brands has changed dramatically. (Read Full Article)

      Mentions:   Facebook   The Huffington Post

    18. What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign

      Explore Advertising Age (Jan 25 2012)

      What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign Older tactics are quickly giving way to a new order -- applicable whether you're promoting a brand or advocating for a cause. (Read Full Article)

    19. How I Got Bruce Springsteen to Follow Me On Twitter

      Explore Advertising Age (Jan 13 2012) Social Media Trends

      Bruce Springsteen is following me on Twitter. That sounds impressive until you realize that he's not really following me, but actually following a Twitter version of himself that I created. (Read Full Article)

    20. PR Picks Up Occupy Wall Street Mantle

      Explore Advertising Age (Dec 23 2011) Public Relations Industry Trends

      PR Picks Up Occupy Wall Street Mantle You've heard of Occupy Wall Street; now there's Occupy Wall Street PR -- a well-meaning attempt by Workhouse PR to editorialize the movement and compile OWS-related coverage and content. (Read Full Article)

    21. Why Creativity Isn't Free

      Explore Advertising Age (Dec 15 2011)

      Numerous studies have shown that in order to become an expert at something, you need 10,000 hours of deliberate practice. (Read Full Article)

      Mentions:   Bill Gates

    22. Real Simple: Pinterest Drives More Traffic For Us Than Facebook

      Explore Advertising Age (Dec 14 2011) Social Media Trends

      Real Simple: Pinterest Drives More Traffic For Us Than Facebook Pinterest has built up an impressive following in the stylish scrap-booker set in a short period of time. Marketers and publishers are starting to take notice. (Read Full Article)

      Mentions:   Facebook   Digg

    23. Stats of the Day: 50 New Social-Media Stats to Kick-start Your Slide Deck

      Explore Advertising Age (Nov 18 2011)

      Stats of the Day: 50 New Social-Media Stats to Kick-start Your Slide Deck On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers. (Read Full Article)

    24. Digital Fitness Is Latest Craze in Building up Your Marketing Ranks

      Explore Advertising Age (Nov 5 2011) Social Media Trends

      Digital Fitness Is Latest Craze in Building up Your Marketing Ranks There's a gap between most organizations and their target consumers when it comes to technology, and some executives are looking to education and constant practice to help narrow it. (Read Full Article)

      Mentions:   Digital   Apple