1. Articles from BusinessWeek

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    1. Revamping the Entrepreneurship Curriculum

      Explore BusinessWeek (Mar 29 2012) Client Coverage

      Revamping the Entrepreneurship Curriculum Posted by: Tim Faley on March 27, 2012 * Tweet * Facebook * LinkedIn * Google Plus * Comments * Email * Print business school curriculum essay b-school opinion viewpoint entrepreneurship Ross School startups new ventures Related * 0312_china_190x127 Blog China 101: Why MBAs Need to Take It Now * 0326_hec_190x127 Blog Teaching Leadership to MBAs, European Style * Debate Room: Do MBAs Merit the Cost? * _ounzuvh1voqs_ix5imdoxonu1ownptg Video Linkedin's Rei (Read Full Article)

    2. Debate: Reputation Insurance a Good Idea?

      Explore BusinessWeek (Feb 5 2012) Public Relations Industry Trends , Social Media Trends

      Debate: Reputation Insurance a Good Idea? by Michael Fertik, Reputation.com (Read Full Article)

      Mentions:   Public Relations Society of America   Facebook   Yahoo

    3. Facebook, Wall Street: Friends with Benefits

      Explore BusinessWeek (Feb 1 2012)

      Facebook, Wall Street: Friends with Benefits With its long-awaited IPO filing, Facebook has revealed the identity of the partner that will define it for years to come (Read Full Article)

      Mentions:   Facebook   Google

    4. How Expedia Plans to Make Travel More Social

      Explore BusinessWeek (Jan 3 2012) Public Relations Industry Trends

      How Expedia Plans to Make Travel More Social Some online travel sellers see a big opportunity in working with bloggers, as well as connecting your friends with your travel plans (Read Full Article)

    5. Barbie Wins Contest for No. 1 Holiday Import

      Explore BusinessWeek (Dec 15 2011)

      (page 2 of 2) * * * * * Business Exchange * E-mail * Print After an effort to refocus Barbie on fashion, aspiration, and cultural relevance, the doll is “even more popular today than ever before,” says Cota. “Encouraging girls to be anything they want to be is a cornerstone of our success,” as consumers buy whichever doll they feel a connection with, from mermaids to movie stars. Mattel has also launched 125 careers for Barbie, including architect, de (Read Full Article)

    6. Ten Common Marketing Mistakes

      Explore BusinessWeek (Oct 11 2011)

      Ten Common Marketing Mistakes Ten Common Marketing MistakesBusinessWeekIf you can't agree with your family on what type of pie to serve at Thanksgiving, how can you expect a roomful of managers to agree on something as subjective as marketing communications? Everyone's taste is unique, and the fewer people involved in the ... (Read Full Article)

    7. Obama Uses Twitter to Turn Up Pressure on Republicans Over Debt

      Explore BusinessWeek (Jul 29 2011)

      Obama Uses Twitter to Turn Up Pressure on Republicans Over Debt President Barack Obama’s political organization went into overdrive today to mobilize supporters on Twitter Inc. in the wrangling over raising the federal debt ceiling. (Read Full Article)

      Mentions:   Barack Obama   Bloomberg

    8. Master's of Spin: PR Belongs in B-School Studies

      Explore BusinessWeek (May 26 2011) Public Relations Industry Trends

      Master's of Spin: PR Belongs in B-School StudiesBusinessWeek... at Berkshire Hathaway (BRK/A) to Tony Hayward, formerly of BP (BP), complaining about getting his life back, the litany of gaffes certainly changes public perceptions and corporate reputation—along with company valuations and career trajectories. ... (Read Full Article)

      Mentions:   Public Relations Society of America

    9. Sell More Successfully on the Phone

      Explore BusinessWeek (May 20 2011)

      Sell More Successfully on the PhoneBusinessWeekBill Rosenthal, chief executive officer of corporate communications company Communispond, with headquarters in East Hampton, NY, advises clients to practice their sales pitches ahead of time, standing and using the hand and arm movements they would use ... (Read Full Article)

    10. Twitter Do's and Don'ts

      Explore BusinessWeek (Mar 8 2011)

      Twitter Do's and Don'ts Twitter Do's and Don'tsBusinessWeekGunelius serves as president and chief executive of KeySplash Creative, a marketing communications company, and speaks about marketing at events around the world.You can connect with Susan on Twitter, Facebook, or LinkedIn. (Read Full Article)

      Mentions:   Facebook

    11. Drive Customer Loyalty in 2011

      Explore BusinessWeek (Jan 11 2011)

      Drive Customer Loyalty in 2011BusinessWeekIntegrate cause-related marketing/corporate social responsibility programs that are aligned with strategic corporate goals. Consumers want to buy from ... (Read Full Article)

    12. Building Reputational Intelligence

      Explore BusinessWeek (Nov 23 2010) Public Relations Industry Trends

      Building Reputational IntelligenceBusinessWeekIn other words: Empower your corporate communications officer By William G. Margaritis Decades ago, corporate communications pioneer Harold Burson nailed it ... (Read Full Article)

    13. Responding to Bad Publicity Online

      Explore BusinessWeek (Aug 27 2010)

      Posted by: Today's Tip Contributor on August 27, 2010 Every business loves social media marketing when customers are raving about them in Facebook status updates and Twitter tweets, but what happens when there’s some bad press on a social network? How do you handle a potential public blemish without making it into a full-fledged stain? While the downside of social media marketing is that we cannot control what people say about our businesses, we can use these (Read Full Article)

    14. Rethinking the Value of Social Media

      Explore BusinessWeek (Aug 19 2010) Social Media Trends

      Rethinking the Value of Social MediaBusinessWeek... numbers and ruining relationships because you're too fixated on the numbers. How are you measuring social media's value, and how is it changing over time?and more » (Read Full Article)

    15. The Integrated Marketing Mess

      Explore BusinessWeek (Aug 13 2010) Public Relations Industry Trends , Social Media Trends

      The Integrated Marketing Mess The Integrated Marketing MessBusinessWeekMost marketers don't know that an epic struggle is going on just beneath the surface of the marketing communications industry. Digital agencies are starting ... (Read Full Article)

      Mentions:   Digital

    16. Olivia Munn: Queen of the Uncool

      Explore BusinessWeek (Aug 12 2010)

      Olivia Munn: Queen of the Uncool The Web and cable star has achieved fame by targeting nerdy guys, who she says "control popularity" (Read Full Article)

      Mentions:   NBC   New York Times

    17. Bp's Us Media Head Said to Leave After Two Months in Role

      Explore BusinessWeek (Aug 6 2010)

      BP's US Media Head Said to Leave After Two Months in RoleBusinessWeek6 (Bloomberg) -- BP Plc, the owner of a Gulf of Mexico well that caused a record oil spill, is replacing Anne Womack Kolton as head of US media relations ...and more » (Read Full Article)

      Mentions:   Barack Obama

    18. Focus on Business This Summer

      Explore BusinessWeek (Jul 16 2010)

      Focus on Business This SummerBusinessWeekBut companies that do so will leave new business on the table, says Tom Hall, a serial entrepreneur and principal of Tucker/Hall, a crisis communications ... (Read Full Article)

    19. New York Times Should Charge for News, Google Too: Janet Guyon

      Explore BusinessWeek (Jul 4 2010)

      Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news business, partly at the behest of the Federal Trade Commission, which wants to know how free online access has contributed to the financial difficulties of dozens of newspapers such as the Rocky Mountain News, Los Angeles Times and Chicago Tribune. (Read Full Article)

      Mentions:   Facebook   Google   New York Times