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Trade Gains Put China in Quandary
Explore The New York Times (Apr 12 2012) Client Coverage
Rather than fight over long-lost objects in Britain, Turkey should improve its deplorable state of cultural management at home. Now that Rick Santorum is out, Room for Debate asks: Does Mitt Romney still need to court conservatives? Or should he focus on swing voters? (Read Full Article)
No Hit Toy to Brighten Retailers’ Christmas
Explore The New York Times (Dec 15 2011)
Everything about the neighborhood where I grew up was sketchy — but at least it wasn’t boring. Our views on the “failure” of higher education may be based on a misunderstanding of its essential function. (Read Full Article)
News From the Advertising Industry
Explore The New York Times (Apr 3 2011)
News From the Advertising IndustryNew York Times... and group account director on the Pizza Hut account at the Martin Agency, Richmond, Va., part of the Interpublic Group of Companies, and before that was vice president for advertising and marketing communications at Jack in the Box, San Diego. ... (Read Full Article)
Long-Form Journalism Finds a Home
Explore The New York Times (Mar 28 2011)
In 2009, Evan Ratliff, a freelance writer for Wired, and Nicholas Thompson, a senior editor there, had just concluded a particularly satisfying article in which Mr. Ratliff tried to drop off the grid for a month and obscure his whereabouts in the digital age, while Wired magazine offered $5,000 to the person who could find him. It was a hit. But it was also the kind of deeply reported journalism that was going the way of the fax machine. “In the digital realm, there is infinite space, but someho (Read Full Article)
Comment Mentions: The New Yorker
When the Marketing Reach of Social Media Backfires
Explore The New York Times (Mar 16 2011)
SOCIAL media like Facebook, Twitter and YouTube have been embraced by Madison Avenue as effective new ways to reach consumers. But what happens when behavior on social media is deemed antisocial? Two large marketers, Aflac and the Chrysler Group, are struggling to answer that uncomfortable question in the wake of incidents that took place within days of each other. The incidents, involving remarks on Twitter that were judged to be tasteless, inappropriate and insensitive, point out some inherent
(Read Full Article)
The News, in Bright Bits
Explore The New York Times (Mar 14 2011)
Comment Mentions: Huffington Post New York Times The New York Times
Campaigns Begin as the First Stiletto Hits the Red Carpet
Explore The New York Times (Feb 24 2011)
FOR the sponsors of the Academy Awards on ABC on Sunday, “The Social Network” is not just one of the 10 movies nominated for best picture. It is also a centerpiece of their media plans. Social media like Facebook, Twitter, YouTube and blogs are at the heart of many of the campaigns developed by the 20 or so advertisers to capitalize on their commercials during the show. ABC is also getting into the act, with content on a Web site, oscar.com, presented by sponsors like Hyundai. The goal is to fue
(Read Full Article)
A Vanishing Journalistic Divide
Explore The New York Times (Oct 12 2010)
If you were going to pick an epicenter for mainstream media, The Washington Post’s Howard Kurtz would not be a bad place to land. With his running scorecard on Beltway journalists, his interviews of other scorekeepers on his “Reliable Sources” show on CNN, and his ceaseless fascination with network news, Mr. Kurtz embodied the folkways of the traditional press. Until last week, when he announced he was leaving his privileged perch to become the Washington bureau chief for The Daily Beast, a two- (Read Full Article)
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New Journalism Degree to Emphasize Start-Ups
Explore The New York Times (Sep 20 2010) Technology
Comment Mentions: BusinessWeek
Search Takes a Social Turn
Explore The New York Times (Sep 13 2010)
Comment Mentions: Forrester Research
Growing Appreciation for PR On Madison Avenue
Explore The New York Times (Sep 8 2010) Public Relations Industry Trends , Social Media Trends
Growing Appreciation for PR On Madison AvenueNew York TimesAlthough public relations was not immune to the downturn in marketing communications last year, the industry has been rebounding faster than it did during ...
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Who Elected Me Mayor? I Did
Explore The New York Times (Aug 19 2010)
Chang W. Lee/The New York Times Jorge Lopez, left, and Kyle Barry, right, battled on Foursquare to become the “mayor” of Stabber Alley in Brooklyn. By SIMONE S. OLIVER Published: August 18, 2010 * Sign In to E-Mail * Print * Single Page * Reprints ALEXANDRA HARCHAREK will never forget the first time she was anointed the “mayor” of the Benjamin Franklin Bridge in Philadelphia. It was an overcast Wednesday in April and she was driving to the city on her last day of an
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Comment Mentions: New York Times
Downside of Secrecy
Explore The New York Times (Jul 14 2010)
Comment "все секреты: <a href="http://elitemodels.com.ua">как стать моделью</a> и добиться успеха" - KostinVladislav26
The iPhone’s flaw is less about its antenna, and more about public relations. Apple’s newest handset seems to have a minor problem with its antenna band.
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Recent Comments
KostinVladislav26 » Downside of Secrecy
все секреты: <a href="http://elitemodels.com.ua">как стать моделью</a> и добиться успеха
taariq » Downside of Secrecy
Agreed, there are downsides, but Apple has the attention that make such small missteps more ...
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