1. Articles from memeburn

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    1. Timeline for brands is here. Now they have to make a hard decision.

      Explore memeburn (Mar 1 2012)

      So, Timeline is here for brands. It’s a good day. Lots of things to pin, star and more! Fantastic! But in this “everything’s a story” world that Facebook is creating brands have a big question to answer: “Are we going to create a happy-slappy version of ourselves or will we create the warts ‘n’ all, fallible, honest version of the huge, juddering beasts we actually are?”. Will Domino’s pizza, for example, fess up to its previous issues with certain employees? What are the long and short-term ram (Read Full Article)

      Mentions:   Facebook

    2. SMS and its role in the future of mobile marketing

      Explore memeburn (Aug 26 2011) Technology

      SMS and its role in the future of mobile marketing MemeburnSMS and its role in the future of mobile marketingMemeburnDirect mobile marketing communications can easily be more effective than mobile search marketing. It is targeted at consumers that are open to suggestions about where to go and what to do next. A study by ABI Research found that consumers worldwide ...and more » (Read Full Article)

    3. What really makes a social media campaign successful?

      Explore memeburn (Aug 25 2011) Social Media Trends

      What really makes a social media campaign successful? MemeburnWhat really makes a social media campaign successful?MemeburnMarketing strategist Samir Balwani says there is no accepted or widely adopted standards as regards measuring social media impact and whether it's translated into money in the bank. Entrepreneurs should not be afraid of the old adage “find out what ... (Read Full Article)

      Mentions:   Facebook   Digital

    4. Social media the next frontier for social responsibility

      Explore memeburn (Jun 28 2011) Social Media Trends

      Social media the next frontier for social responsibilityMemeburnIt is not surprising, therefore, that the next phase in social media usage lies in businesses' corporate social responsibility portfolios. Corporate social responsibility (CSR) is a form of self-regulation incorporated into a company's business model. ...and more » (Read Full Article)

      Mentions:   Facebook   Mashable

    5. Q&A with Joseph Jaffe: 'Mobile is the one device to rule them all'

      Explore memeburn (Jun 2 2011) Social Media Trends

      Q&A with Joseph Jaffe: 'Mobile is the one device to rule them all' MemeburnQ&A with Joseph Jaffe: 'Mobile is the one device to rule them all'MemeburnJJ: Ultimately I believe it's a balance of real work experience (integrated marketing communications, maturity, practical vs theoretical knowledge) and subject matter expertise. This isn't necessarily about “age”; it's more about mindset and in this ...and more » (Read Full Article)

      Mentions:   Facebook   Google   Firefox