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    1. MRM Technology: Why You Need It, and How to Choose the Right Solution

      Explore MarketingProfs (Apr 27 2012) Technology

      Too many companies have yet to embrace marketing resource management (MRM) technology, which offers a host of capabilities that can empower them. Learn why you need an MRM solution, and tips for choosing the right one. Read the full article at MarketingProfs (Read Full Article)

    2. Email Content Still Most Likely to Influence Buying Decisions

      Explore MarketingProfs (Apr 9 2012)

      Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered ... Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Facebook

    3. Five Steps for Managing a PR Crisis

      Explore MarketingProfs (Apr 3 2012) Public Relations Industry Trends

      It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis on a smaller scale. And hindsight allows you to study their errors then decide what you'd do differently. Anita Williams ... Read the full article at MarketingProfs (Read Full Article)

    4. Four Ways to Maximize 'High Masthead Value' Publicity

      Explore MarketingProfs (Mar 28 2012) Public Relations Industry Trends , Social Media Trends

      Many companies invest considerable effort seeking publicity via influential media--and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   New York Times

    5. CMO and Cio: A Beautiful Friendship?

      Explore MarketingProfs (Mar 20 2012) Technology

      As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology tools and boost their effectiveness. Read the full article at MarketingProfs (Read Full Article)

    6. How to Measure Those Three Little Words: Return on Investment

      Explore MarketingProfs (Mar 15 2012)

      Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI--and a more nuanced approach that'll help prove the effectiveness of your campaigns. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   ROI

    7. Seven Trends That Are Changing Email Marketing (and What to Do About Them)

      Explore MarketingProfs (Mar 15 2012) Technology

      If you're ready to overhaul your email marketing strategy and you're looking for help navigating the ever-changing email waters, this guide is for you. Read the full article at MarketingProfs (Read Full Article)

    8. To Promote Your Tweet or Not to Promote Your Tweet?

      Explore MarketingProfs (Mar 6 2012) Social Media Trends

      Your company's Twitter strategy probably includes hashtags—words and phrases preceded by the # symbol—that enable users who don't follow each other to join the discussion. But what about "promoted" tweets that reach potential customers who don't already follow you? While adding them to your Twitter mix wouldn't seem particularly risky ... Read the full article at MarketingProfs (Read Full Article)

    9. Social Media Effective Tool for Event Marketers

      Explore MarketingProfs (Feb 27 2012) Public Relations Industry Trends , Social Media Trends

      Social Media Effective Tool for Event Marketers Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to ... Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Facebook

    10. Pin It to Win It: How to Boost Your Brand on Pinterest

      Explore MarketingProfs (Feb 24 2012) Public Relations Industry Trends , Social Media Trends

      The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day inspirations and ideas! As other eager brides "Repin" their images, content spreads fast. Constance Aguilar of Abbi Public Relations compiled a ... Read the full article at MarketingProfs (Read Full Article)

    11. 'Branding 101' for New Employees [Slide Show]

      Explore MarketingProfs (Feb 16 2012) Social Media Trends

      'Branding 101' for New Employees [Slide Show] Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package. Read the full article at MarketingProfs (Read Full Article)

    12. Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

      Explore MarketingProfs (Feb 15 2012)

      Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement. Read the full article at MarketingProfs (Read Full Article)

    13. How Two Brands Found Their Social Voice

      Explore MarketingProfs (Feb 10 2012) Public Relations Industry Trends , Social Media Trends

      You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Facebook

    14. Six Tips for Practicing Safe Social Media [Slide Show]

      Explore MarketingProfs (Feb 2 2012) Public Relations Industry Trends , Social Media Trends

      Six Tips for Practicing Safe Social Media [Slide Show] Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Social Media   Facebook   Dell

    15. Five Tips for Online Public Relations Success [Slide Show]

      Explore MarketingProfs (Jan 26 2012) Public Relations Industry Trends , Social Media Trends

      It's 2012. Advances in the digital world have revolutionized media--and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Huffington Post

    16. How to Influence the Influencers [Slide Show]

      Explore MarketingProfs (Jan 20 2012) Social Media Trends

      Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. Read the full article at MarketingProfs (Read Full Article)

    17. Integrating Social Media Still Challenges Marketers

      Explore MarketingProfs (Jan 17 2012) Social Media Trends

      Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to [pdf] a study by InSites Consulting. More than one-quarter (27%) of companies are working to integrate social media into their businesses; most, however, say their social marketing efforts are still in the early stages, with marketers taking first steps in implementi (Read Full Article)

    18. Corporate Marketers Shifting Spend to Branded Content

      Explore MarketingProfs (Dec 15 2011)

      Corporate Marketers Shifting Spend to Branded Content More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   MarketingProfs

    19. Six Steps for Rebuilding Your Brand After a Crisis

      Explore MarketingProfs (Dec 14 2011) Social Media Trends

      Six Steps for Rebuilding Your Brand After a Crisis It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take--before and after a crisis--that'll help rebuild customer confidence. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   MarketingProfs

    20. Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well

      Explore MarketingProfs (Dec 9 2011) Public Relations Industry Trends , Social Media Trends

      Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Barcelona Principles   MarketingProfs

    21. The Evolution of Marketing Agencies and Consultancies

      Explore MarketingProfs (Dec 8 2011) Public Relations Industry Trends , Technology

      The Evolution of Marketing Agencies and Consultancies The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   MarketingProfs

    22. 10 Ways to Make Your Blog Less Sucky

      Explore MarketingProfs (Nov 18 2011) Social Media Trends

      10 Ways to Make Your Blog Less Sucky Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers--and keep them coming back for more. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   MarketingProfs

    23. Nine Essential Skills for Any Public Relations Professional

      Explore MarketingProfs (Nov 10 2011) Public Relations Industry Trends , Social Media Trends

      Nine Essential Skills for Any Public Relations Professional If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential--and some new skills you'll need for future PR success. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   MarketingProfs

    24. It Is Written on the Tablets: News Consumption Going Mobile

      Explore MarketingProfs (Oct 28 2011) Technology

      It Is Written on the Tablets: News Consumption Going Mobile Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research. Read the full article at MarketingProfs (Read Full Article)

      Mentions:   Pew Research Center   Pew Research   MarketingProfs