1. Articles from Marketingsherpa Blog

    sherpablog.marketingsherpa.com

    1-11 of 11

    1. Public Relations: 5 tactics for getting your message to the media

      Explore Marketingsherpa Blog (Feb 21 2012) Public Relations Industry Trends

      In a recent B2B newsletter article, e Commtouch marketing team leveraged its internal subject matter experts to create valuable content and grab the attention of traditional media and influential bloggers in its field. Read on for Commtouch’s Rebecca Steinberg Herson’s five actionable tactics for getting your content marketing material out into the wild. (Read Full Article)

      Mentions:   MarketingSherpa

    2. Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them)

      Explore Marketingsherpa Blog (Jan 20 2012) Public Relations Industry Trends

      Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five things that drive journalists crazy … (Read Full Article)

    3. B2B Lead Generation: Four experts’ advice on generating higher-level leads

      Explore Marketingsherpa Blog (Oct 7 2011)

      B2B Lead Generation: Four experts’ advice on generating higher-level leads At B2B Summit 2011, we asked a panel of four experts to take part in a forum designed to resemble the format of NBC's "The Apprentice." We presented challenges, and each of the presenters had three minutes to offer up their best solutions. The entire audience who had the chance to vote on which of the panelists gave the best advice on three lead generation scenarios. (Read Full Article)

      Mentions:   NBC

    4. Strategic social media marketing advice from your peers

      Explore Marketingsherpa Blog (Jun 9 2011) Social Media Trends

      Marketers can't expect to truly gain ROI from social media marketing, until they actually implement a strategic approach. But where and how do you start crafting that plan? To help marketers get started, we are dedicating today's webinar, Intro to Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach at 1 p.m. EST, to just that. But before we share our research, we asked you peers for their insight on how to create an ROI-based social media strategy. (Read Full Article)

      Mentions:   Facebook

    5. Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day

      Explore Marketingsherpa Blog (Apr 7 2011) Public Relations Industry Trends

      Hoax Marketing: Your brand comes first, humor second, even on April Fool’s Day April Fool’s is not just a day to pull pranks on unsuspecting friends and relatives. It has also turned into a great marketing opportunity, where companies can poke a little fun, get their audience laughing and still sell. But, as marketers, these jokes have to be done with tact and with the reputation of the brand in mind. So, in today’s blog post, we round up and analyze a few of the funniest and most effective marketing April Fool’s hoaxes of 2011, as well as one that was anything but. (Read Full Article)

      Mentions:   Google   Apple   Microsoft

    6. Personal Branding: The five elements of being seen as a thought leader through crowdsourcing

      Explore Marketingsherpa Blog (Dec 10 2010) Public Relations Industry Trends , Social Media Trends

      Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Every December, my inbox lights up like Rockefeller Center, filled with email and social media requests from various publications asking me to submit my thoughts about the year that's ending, and the one yet to come. These crowdsourcing efforts are a great opportunity for so-called “personal branding” and “thought leadership” for the average marketer. But as much as I'd love to share my ideas with every one of these outlets, like many of you, I simply don't have the time to do so. So when I do take the time, I want to make sure my ideas ... (Read Full Article)

      Mentions:   SEO   Public Relations   MarketingSherpa

    7. Lead generation: Real-time, data-driven B2B marketing and sales

      Explore Marketingsherpa Blog (Nov 10 2010) Public Relations Industry Trends

      My first job was on a bond trading floor at a Wall Street investment bank. It’s impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s. Within a decade finance was transformed from a clubby, old-boys’ network to a 24-hour global trading system. With that revolutionary shift a new [...] (Read Full Article)

      Mentions:   Yahoo   Google   Bloomberg

    8. Public Relations: The best press release is no press release

      Explore Marketingsherpa Blog (Nov 5 2010) Public Relations Industry Trends , Social Media Trends

      Are you a public relations associate or manager looking to advance your career? Here's a novel idea. Ditch the press release and just write it in a letter... (Read Full Article)

      Mentions:   MarketingSherpa

    9. Email Marketing Manager: Look past campaigns to boost your career

      Explore Marketingsherpa Blog (Oct 29 2010) Public Relations Industry Trends , Social Media Trends

      Listen in as David Meerman Scott, the keynote speaker for the upcoming MarketingSherpa Email Summit, shares some ideas for how email marketers can use real-time marketing and public relations... (Read Full Article)

      Mentions:   David Meerman Scott   MarketingSherpa

    10. SEO Raises Awareness and Reputation Better than PPC

      Explore Marketingsherpa Blog (Oct 5 2010) Public Relations Industry Trends

      Pay-per-click advertising in search engines is a veritable money machine for some companies. They put money in, turn some wrenches, and money comes out the other end. However, PPC is not a miracle worker. Turning those wrenches can take a lot of work. And there are several marketing goals PPC achieves less effectively than SEO. Comparing [...] (Read Full Article)

      Mentions:   SEO   PPC   MarketingSherpa

    11. Social Marketing Lifts Organic Conversions

      Explore Marketingsherpa Blog (Aug 6 2010) Public Relations Industry Trends , Social Media Trends

      I’ve been digging through MarketingSherpa’s new 2011 Search Marketing Benchmark Report: SEO Edition and finding very interesting data describing social media’s impact on SEO performance. The most interested stat I came across noted that marketers working in social media reported an average 27% conversion rate for organic search traffic. Those not working in social media reported [...] (Read Full Article)

      Mentions:   SEO